Ikea 's Successful Entry Into The Furniture Retail Market

918 Words Jul 23rd, 2015 4 Pages
The basis for IKEA’s successful entry into the furniture retail market consisted of their ability to identify a specific market division that consisted of youthful and modest income leveled consumers whose needs were not being addressed in the furniture retail market; in which, IKEA took the initiative to distinguish themselves from their competitors by providing and selling good quality furniture at lower prices. Second, execution by it’s founder Ingvar Kamprad to sell their products for “cheaper” by commissioning local manufacturers to produce IKEA products (Allen, n.d.). The internationalization importance relating to IKEA is imperative to Kamprad’s strategty that allows firms to market their products globally for future business opportunities globally (Global Marketing Today, 2011). The internationalization importance relating to IKEA is imperative to Kamprad that allows firms to market their products globally for further business opportunities (Global Marketing Today, 2011). Ingvar Kamprad’s role has been influential in the IKEA corporation formation since its conception. A recommendation for a course of action is communication with future employees, but mainly managers at IKEA facilities across the globe includes Ingvar Kamprad’s vision which can not be maintained if communication between IKEA’s owners and future managers are not allowed to express share their visions for the company that will include their: values, objectives, and strategies for future success…
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