Ikea's Entry Mode

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RETAIL INTERNATIONALIZATION AND THE ROLE OF KNOWLEDGE SHARING – THE CASE OF IKEAs EXPANSION INTO THE RUSSIAN MARKET Anna Jonsson School of Economics and Management Department of Business Administration Lund University e-mail: anna.jonsson@fek.lu.se Abstract Research on the internationalisation process and retail internationalisation acknowledges the relevance of knowledge management and organizational learning, even though there is a lack of discussion about the specific constructs and approaches. The central role of knowledge sharing in the internationalisation process is rarely stressed. The aim of this paper therefore is to stress the importance of a more critical discussion about knowledge in theories about internatioanlisaiton…show more content…
Alexander & Myers, 2000; Dawson, 1994). Organizational differences between manufacturing and retailing firms are thus argued to hinder the application of international business paradigms and by applying these models the specific requirements of retailing may be neglected. However, Dawson (2003) acknowledges that research outside the retail sector may have a great potential to provide new insights into knowledge creating and sharing in international retail firms, but that it has to be applied with care. This suggests that only by further studying the phenomenon empirically within a retail setting it is possible to evaluate the role of general theory as well as to increase our understanding of the nature of knowledge and 2 knowledge sharing in the process of retail internationalisation. All in all, there is little empirical data on knowledge and knowledge sharing during the process of retail internationalisation and in-depth studies of internationally active retail firms may be a first step towards a better understanding of this issue. The aim of this paper is therefore to develop a tentative framework for knowledge and knowledge sharing based upon previous

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