Illy
The main purpose of the following report is to provide information about the profile of The Bolivarian Republican of Venezuela; in order to study the current situation of the country for further investigations in the future that may help to understand the opportunities and risk involve in importing and opening new markets in Venezuela.
The analysis includes reviews and an extensive research about: First the geography and global information to introduce the country; second, the History since the arrival of the Spaniards. The Political analysis will be explained as much detailed as possible due to its specifics characteristics in the recent decades with the Hugo Chavez’s government. He report draws special …show more content…
Ethnic groups: Spanish, Italian, Portuguese, Arab, German, African, Amerindian.
Source: INE
According to the 2001 census, almost 80% of the population lives in urban areas. The Capital is the Metropolitan Caracas, the country's largest city, that has an estimated of 5.2 million inhabitants. Venezuela is proud of its tradition as a melting pot, and the majority of its citizens have a mixed racial heritage of Caucasian, African, and American Indian elements. Other major cities are Maracaibo, Valencia, Barquisimeto, Maracay, Merida, Ciudad Bolivar.
The country is well known for its Misses, having the record guiness of the most beauty contest awards, 6 Miss Universes and several Miss worlds, it is also famous because of the soap operas (telenovelas) and baseball players.
2.4 Climate:
Varies from tropical to temperate, depending the elevation. There are mainly two seasons, the rainy from July to November and the dry one the rest of the year.
2.5 Map:
Figure 6: Map of Venezuela. Source: http://www.mapsofworld.com
3 History:
Before the arrival of Christopher Colombus who landed in Venezuela in 1498, the population was composed by Indians Timotocuicas, Arawaks, Wayuu, Caribes and others, not as advance as the Incas or Mayas Civilizations for example in some others parts of the continent. The real Spanish Colonization started 38 years after that. From 1925 to 1938 The King
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The Success Of The Coffee Industry
3666 Words | 15 PagesThe majority of the competitiveness is based on price and other industry competition happens over location, quality, and presentation. Illy coffee differentiated themselves from their competition through quality obsession and knack for innovative design, and is now acknowledged for producing the world’s finest tasting and rich coffee. Over six million cups of Illy espresso were consumed everyday. They marketed a unique blend of coffee drinks in over one hundred and forty countries and in more than…
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The Espresso Lane to Global Markets_ Illy's Case Analysis Essay
982 Words | 4 PagesIlly’s core capabilities lie in its Italian-style, focus on design and aesthetics, high quality, espresso culture. The increasing demand for coffee worldwide represents a huge opportunity for Illy to venture into global markets. I believe Illy has competitive advantages based on “VIRO” analysis. Illy is capable of creating value overseas with its unique, high quality Espresso. Its high-end restaurants and unique culture and customer experience are rare and hard to imitate. Given the success in…
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Peter Singer: Famine, Affluence, and Morality Essay
1399 Words | 6 Pagesas explained by Illies (Illies, 2011, p. 107). A person should choose to perform an act solely because it is the right thing to do, irrespective of the act’s outcome or the consequences thereof. According to Illies transcendental argument, human beings have, by their nature, the inherent ability to distinguish between, the concepts of good and bad. Humans possess the capability to have an “active pro-attitude” toward good, as well as the freedom to act toward the same (Illies, 2011, p. 108-109)…
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Essay about case study expresso
660 Words | 3 Pagesshipping and crafting coffee, Illy has established its brand as a prime producer of fine tasting coffee. With the rapid growth of the coffee industry in various foreign countries, Illy hopes to implement a plan of expanding the reach of Expressamente, its franchised coffee bar, across certain premium retail markets. To do this, CEO Andrea Illy has designated 7 potential countries: Germany, Brazil, China, India, Japan, UK, and US for possible expansion. To make this decision, Illy will look for key success…
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European Eonomis: Report Regarding the Potiential of Lily O'brien's Chocolates to Expand Its Operations Into Eu Markets
2616 Words | 11 Pagesalso supply leading hotelier The Marriott that operates in various EU countries. They could also look for possibilities to supply their chocolates overseas in the likes of illy cafés, a coffee shop that is a large international company, selling its coffee-related products in approximately 131 countries worldwide. The illy group is made up of several companies located in North America, Lebanon, France, Germany, Spain and Benelux. The group employs approximately 600 people throughout these six…
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Case Study Illy Cafe
3052 Words | 13 PagesAbout Illy Company background and description The history of illycaffè is linked to the lives of the company's founder, Francesco Illy, and his family. Francesco in 1933 set up a business in the cocoa and coffee sector, and then decided to concentrate exclusively on coffee. Nowadays the illy group is made up of several companies located in North America, France, Germany, Spain and Benelux. Product Illy serves coffee to its customers. They insist on the fact that there are not selling basic coffees…
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Illycaffe case summary
1224 Words | 5 Pagesand markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 50,000 of the best restaurants and coffee bars. illycaffe employs around 700 people and has consolidated turnover of EUR 246 million.(2006 results) illy buys green coffee directly from the growers of the highest quality Arabica through partnerships based on the…
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Buyer Decision Process
999 Words | 4 Pagesthe needs of the consumer, the consumer recognized a need or a problem, (Armstrong 2005). So, why choose this product? He was in the market for a new espresso machine and has always considered the Illy Espresso Machines, from Illy, France to be the quidecential machine. This older machine is in fact an Illy, and has had this machine for 15 years, he has stated that "this machine is the best I have found" to further explain that these machines work on pods; pods are pre-filled espresso wraps for ease…
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mr. Davis solman
1300 Words | 6 Pagesproduce beautiful espresso machines and cups, and charging higher prices, illycaffe has evolved into a global brand sold in more than 140 countries and with revenues of nearly half a billion dollars. The Challenges The challenge now for Andrea Illy, the third generation CEO who is a chemist by trade, is to continue that expansion amid increased competition from the likes of Starbuck and Nespresso, and an inherently limited supply of high quality raw material, while maintaining the luxury soul…
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Global: Strategic Management and Analysis
1041 Words | 5 PagesQuestions 1. Brief description of the context and of the decision which has to be made. 2. SWOT analysis, including: • An internal analysis (Strengths & Weaknesses of Illy & Espressamente) • An external analysis (Opportunities & Threats from the Global Coffee Market). • A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions for the internationalization of Espressamente. 3. Analysis of each of the 7 foreign markets considered for expansion:…
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