Illycaffe case summary

World War One began in 1914 and it started with the assassination of the archduke of Austria-Hungary by a Serb. Austria-Hungary then declared war on Serbia, to which Serbia responded by turning to Russia for support. Eventually after many alliances there were two distinct sides, one on which was Britain. Britain, of course, being Australia's 'mother country' called on Australians for their support. There were drastic changes in Australian's attitudes over the period of WW1. Before the war, Australians were, in general, very supportive and enthusiastic about war. After WW1 began the reality of the severity of war dawned and although there was still support for the soldiers, their was a growing dissatisfaction with war especially as the death

North of Manhattan, a good cup of coffee is hard to come by; the taste is lacking in strength and not much thought is put into its production. Profit-seeking coffee chains like Dunkin Donuts and Donut Delight are widespread and lack in quality. More often than not, coffee is a $3 afterthought of dessert, rather than a delicacy in itself. Lorca cafe, situated in downtown Stamford on Bedford Street, appreciates the artistry and skill that must be employed to brew a decent cup of coffee. Spanish and western-Mediterranean influences are uniform throughout the flavors and venue. The chic, modern atmosphere is equipped with ample power outlets to provide the perfect workplace for the productive

Cameron’s Coffee was founded in 1978 by Jim Cameron and was later on purchased by Jim Kirkpatrick in 1999. The company specializes in ‘…premium flavored coffees, teas and powdered cocoa and cappuccino mixes (Petersen).’ Even though the coffee market is almost saturated, Cameron is looking to expand its operations not only in the United States, but in Europe and other continents. The company currently has a great advantage in this tight market, due to its dedication to quality. But in order to increase the probability for success, Cameron’s Coffee will need to expand its knowledge and involvement in technology and communication.

In modern America, equality is becoming more of a realization however; racial and civil rights issues are still existent in today’s society. The civil rights movement, which originated in the 1960’s, involved public movements in the United States which the goals were to terminate racial segregation and discrimination against African Americans and to obtain and secure legal acknowledgement and federal protection of the citizenship rights enumerated in the constitution and federal law. Current racial issues have sparked movements such as the “Black Lives Matters” movement and the controversial killing of black men from

The experiences of slaves, convicts and free settlers were different. Slaves in the nineteenth century were people transported from Africa and made to work for free. Convicts had committed crimes and transported for the term of a sentence. Free settlers were migrants who had made a choice to come to work and live in Australia. There were many similarities in getting to their new countries by boat and their living conditions there.

A strategic SWOT analysis, crossing internal & external analyses, in order to determine strategic directions for the internationalization of Espressamente.

• • Barriers to enter Factors affecting the barriers to entry are: – E Economies of scale i f l – First mover advantage – Relationships with suppliers and customers – Legal barriers

More importantly, it is projected to grow more than 12% annually in the next 3-5 years. Moreover, from Exhibit 3, GDP per capita in UK is $35,900, which is $5,800 higher than Italy’s. This shows big market potential for premium coffee products in UK. With mature consumers generally capable of appreciating premium quality coffee, Illy can differentiate itself by selling its core competencies such as Italian-style, and top quality product. In addition, UK has small cultural and geographic distance to Italy, and is ranked 7 in terms of ease of doing business. All of the 4 factors from CAGE analysis indicate a favorable condition for Illy to do business in the UK market. The best market entry mode in UK is direct franchising as it preserves the authenticity of Illy’s brand by providing supplies and expertise directly from Italy. Under RAT analysis, UK also seems to be a good choice due to the similarity of the two markets. Illy’s high quality coffee is highly relevant to consumer’s taste in UK, and Illy will be able to transfer and appropriate its expertise in the UK market. Furthermore, under CAT analysis, the new capabilities and expertise derived from the UK market can in turn enhance Illy’s domestic business in Italy due to the small cultural distance between these two countries.

ABL recently acquired several coffee bean businesses to capitalise on the growth of the coffee market in Australia. (Exploring a new product idea Ready to drink chilled coffee)

He realized that coffee came with an experience; Italian coffee bars offered the customers a sense of community, comfort and an extended family

The coffee trade has long played an important role throughout history and has had a major impact worldwide, both politically, socially and economically. The subject of the coffee trade is explored in Anthony Capella's historical fiction novel, The Various Flavours of Coffee (2008), and Irene Angelico's documentary film, Black Coffee (2005). Both of these sources represent different aspects of the history of coffee and explore the coffee trade in different ways, although they also share many similarities. Although The Various Flavours of Coffee and Black Coffee are very different mediums, one being a historical fiction novel and the other a documentary, both of these sources examine the role that coffee plays in Western culture. Each of these

With 11,000 plus coffeehouses worldwide, it is evident that their strategy of being passionate about their customer relation and their devotion to delivering a quality product goes beyond culture and language.

around the world and overseeing the custom-roasting process of its coffee beans. Where the coffee

The reluctance of firms to change entry modes once they are in place, and the difficulty involved in doing so, make the mode of entry decision a key strategic issue for firms operating in today’s rapidly internationalizing market place.

Caffe Nero is bound to attract Italians, even more so than Starbucks as the air of authenticity is apparent on first glance. I can imagine it gives the same level of disappointment as walking onto a movie set, realising everything is