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Image Optimization Case Study

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A guide for Image Optimization for a website For every photographer, amateur and professional the only thing more important than your camera is your pictures. The same goes for designers, artists and generally every person who spend a significant amount of time and energy in creating beautiful and meaningful images and obviously you’d want to show off your creations to the world. Then comes uploading those on a website or social media to be shared generously amongst your clients, peers and friends. For a business website an image should be clear and descriptive to show off the products and services, the image should entice the visitor to take an action. The saying “A picture is worth a thousand words” is true when said in an ecommerce …show more content…

And it’s not just the worry of repelling customers here because eventually Google will notice and this can affect your SEO adversely. If you feel you don’t need this tutorial, or are unsure just answer these four questions to see if you need it. 1. Are you just getting started on building your online store? 2. Do you just take a product photo and upload it directly to your website? 3. Do you ignore anything to do with file sizes and just save images randomly without any formal knowledge or process for saving? 4. Does our site feel sluggish and have you uploaded tons of onto the site? If you answered yes for most of the questions, then this tutorial is meant for you. So are you all set to optimize your images? Why do we make such an issue out of image optimization? When you’re surfing the Internet what happens is the browser of your desktop or mobile downloads every single file from that particular website so as to display it on your screen. This means that when bigger files are uploaded your website’s overall speed gets lower. And this will prove to be disastrous for a business as both the SEO (a fast-loading page will have better SEO according to Google) and the user experience (UX) of your visitors. Today’s Internet user doesn’t have the patience to wait for a page that takes too long to appear. Mobiles which make up for more than 50% of web traffic today will add to the

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