Images of Gender in the Media

1258 WordsApr 13, 20056 Pages
Finding a simple or concrete definition of gender maybe near impossible. Gender roles are what men and woman learn and internalize as the way they are supposed to act. These roles are commonly thought of as natural rather than a construction of culture. Gender is thought to flow from sex, rather then being a matter of what the culture does with sex. This theory is widely and exhaustively debated, according to Wood "Sex is based on biology; Gender is socially and psychologically constructed" (Wood 19). This statement suggests that culture's discourses and ideologies form the complexities of gender and gender roles. It is easy to say that girls are made of sugar and spice and everything nice and boy are made of snips and snails and…show more content…
However, just as in the ad, Namath's own masculinity was not without apparent contradiction as he was seen on the sideline wearing fur coats and designer sunglasses; surely the nickname Broadway Joe had as much to do with his lifestyle as where he played football. Through his success on the field Namath was granted eccentricities not extended to the "common man" The concept of beauty refers to femininity. Beauty as a concept can not be defined but it is understood in cultures and societies through the use of the symbols. Because beauty is so attached to the femininity the woman's body commonly gets dissected into parts and each part has a product that will enhance it. Woman view the representation of the symbols that tell them what each body part should look like and normalize them. If they do not live up to the normal concept of beauty then they must do something to change. According to Bordo the concept of beauty being so heavily attached to femininity, woman are often their own worse enemy for body image continuously painting their faces and plucking out hairs to try to live up to the cultures ideologies of feminine beauty. Smooth flawless legs are an asset to woman who internalizes the concept of beauty and there for this ad although for the most part not containing woman most certainty solely focused on them. Typically masculinity and femininity are posed as opposites in relationship to each
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