Imaginarium Case Study Analysis

Specialty Toys, Inc., sells a variety of new and innovative children’s toys. Management learned that the preholiday season is the best time to introduce a new toy, because many families use this time to look for new ideas for December holiday gifts. When Specialty discovers a new toy with good market potential, it chooses an October market entry date.

The company's vision is: Through all of our products, services and relationships, we will add to life's enjoyment.

This paper will summarize the ERR articles from the bulleted topics and issues. This paper will also include summaries on toys that may encourage violence and aggression, toys that may promote pro-social behavior, gender stereotyping in toy selection, and cultural stereotyping or, lack of cultural awareness in toys.

Toys play quite an important role in children’s lives, along with their socialization. Kids spend a vast amount of time playing with toys, alone and with their peers or parents. In todays age when it comes time to buying gifts for children everything is color coded. There are many boundaries that separate

Purpose/Mission – The mission is to actively represent the community to focus support for every child’s success.

Toys are artifacts created by humans that come in all shapes, sizes, and form used for entertainment, therapy, or simply to past time. One of the earliest toys was a doll made of stone that was estimated to be four thousand years old. What is really interesting is the fact that archaeologists have found that the majority of human civilization produced toys. Nowadays, toys are mass produced and have become an essential item in the human lifestyle. So much so that these toys have the ability to shape children or adults to act or be a certain way. Companies take advantage of their products and advertising to have customers continually buy their products so that these paying customers can achieve their desires. However, some products actually

The mission of the Boys & Girls Club of America is to enable all young people, especially those who need us most, to reach their full potential as productive, caring, and responsible citizens.

Uphold needs and purchases with a difference in values that are more accounted for as a method of buying. Advance through recognized stages and be prevalent to accept deals connecting you to a proper scenario.

| |aisles, low prices, organized shelves and well stocked inventory. Their stores were staffed with well trained and |

I have been given the responsibility of stocking the toy room of the ABC Child Care Center with toys that are appropriate for infants and toddlers as well as preschoolers. The toys need to be safe and washable. They also need to enhance the physical, cognitive, social and emotional growth of children from infancy to early childhood. The following contains my proposals. The first part will encompass recommendations for the infant and toddler room followed by recommendations for preschoolers.

Children need a variety of age-appropriate toys, materials and equipment that they can manipulate and play with at will. Materials and equipment should be in good repair, organized for

The company’s purpose is to “provide branded products and services of superior quality and value that improve the lives of the world’s consumers now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creations, allowing our people, our

Through my experience in the toy department of Wal-Mart I have learned that no toy is manufactured unintentionally but that each has a purpose and a targeted audience. This conclusion was made through my critical analysis of marketing, colour choices, layout, and cost in regards to the toys. As I strolled through the three aisles, sections of toys began to blend together as it was organized in an orderly manner; separated by colour choices and characteristics. As a result, it was made evidently clear which toys were being targeted to which specific sex. Moreover, from the flyer to the bright, over-the-top graphics, the marketing methods were very persuasive and convincing to children and parents alike. In addition, Wal-Mart used sale methods to draw customers to their products. These sales worked to promote the product to parents as well as reach families of different socio-economic backgrounds. However, despite their effort, the products within Wal-Mart do not achieve the reduction of the economic gap due to the separation of one product set, which increases overall cost of that whole product. In conclusion, Wal-Mart’s Toy Department worked to convince children and parents alike to need and want their product in addition to instilling societal gender stereotypes and sustaining economic inequalities.

Design –Toys are designed by a small and selected group of people who develop the concepts for the products.

Retailing the right product at the right season, like outdoor games in the spring, is important to maximize sales. The continual display and presentation of new toys, games and crafts will attract customers and generate higher sales. Looking into expanding operations and product lines towards video games and other growth segments (e.g. Building sets and action figures). Building up a well-designed online marketing channel can promote efficiency and cost savings. Expanding the international market to avoid the intense competition in the U.S. Retail Toy Industry. Closing underperforming stores to improve liquidity through the expertise of Vornado Realty Trust and reinvest the money back into the operation.