Imax Case Study

On the horizon, Blockbusters number of competitors should steadily increase from new emerging technologies. If Blockbuster extends into the realm of VOD, Legal Movie Downloads, or Digital Video Recorders (DVR), it must realize there are existing and powerful players in these markets already. This new technology is shaping the market for many deals or partnerships. They will face fierce competition, but in the future, Blockbuster must not find it self on the outside looking in.

My analysis will cover competition from substitutes and the change in buyer behavior and demographics. I will use the five forces model of competition and a SWOT analysis along with other sources of analysis. The information and recommendations that follow will provide you with the insight and building blocks to compete in the movie exhibition industry.

The Canadian entertainment industry that is served by Cineplex has been recording sustained growth since 2011 where a growth of 5 percent was recorded. PwC’s Global Entertainment and Media Outlook for 2014-2018 (PWC, 2014) indicate that the industry is set for a take-off. The industry has a

36). The cinema industry is being affected by the fast turnover rate of movies playing at the theatre to online releases, the increasing trend of online streaming of movies, and adopting sustainable practices. Cinemas are facing a more competitive environment due to the growing accessibility of home theatres and evolving consumer preferences. However, the major issue within the industry is the presence of online movie streaming becoming more popular. Canadians are presented with many platforms on which they can access content on numerous devices as well as at home. As the market and media platforms continue to evolve, it is important that each company in the cinema industry understands how to keep up technological developments and engage with their

company. The technology used to film and edit programming impacts the operations and distribution of the company’s original content. Within procurement’s 33% share of revenues, technology makes up the largest share as firms in this industry must invest to compete. The linkages here are vertical; without the newest technologies, it takes longer to produce and edit new series to the standard customers expect. If Disney’s technologies fail to deliver visually high-quality content in a timely manner, consumers will watch elsewhere.

Strategy refers to the plan or action taken to achieve organizational goals. When Ellen took over Tufts-NEMC, the hospital was struggling with payroll and scale. Ellen had to focus on meeting payroll, a short-term strategy, and could not focus entirely on the longer term. She took some immediate measures to help cut cost

A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able to control it alone. The view for the marketing plan had to be changed and instead would now support a company-wide view.

In spite of 3 D's resurgence in the '70s and '80s, it was ultimately don't have energy to fight another crash. As much as technology had developed, 3 D films still proved cumbersome for theaters and expensive for filmmakers. Audiences, meanwhile, were growing disinterested in the cheap anaglyph glasses that had been the standard for 30 years by that point. 3 D once again all but vanished from the movie

Additionally, Imax partially or wholly owns production companies which specializes in pre and post production aspects of its business. Presence of a politically stable and accommodating environment have enabled Imax to

With the economy in a decline, Cineplex may not be making their annual quota and can be experiencing changes in their revenue stream. Although, data has shown that movie theatre attendance has not been negatively affected by economic downturns over the past 25 years, Cineplex should still monitor economic conditions that pose a threat to their business (Cineplex, 2016, p.38). Cineplex continues to advance and require “efficient access to capital in order to fuel growth, execute strategies, and generate future financial returns” (Cineplex, 2016, p. 39).

Motion pictures are a key driver of the market for entertainment products, one of the largest export markets in US. Motion picture industry consists of three stages: studio production, distribution, and exhibition. The studios produce the lifeblood of the industry, the films that are its content. The biggest players at this level are the majors, big studios which integrate production and distribution, as do the slightly smaller mini-majors. The next stage is distribution. Distributors are the intermediaries between the studios and exhibitors. Distribution entails all steps following a film’s artistic completion including marketing, logistics, and administration. Distributors coordinate the manufacture and distribution of

External environment is very important for managers to make decision about the company’s direction and strategy. In order to gain a deep understanding of Blockbuster’s industry and competitive environment, the following seven questions need to be answered. Q1: What are the industry’s dominant economic features?

A company 's strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance.

The value chain of the motion picture industry consists of three stages—production, distribution, and exhibition—then it finally arrives for the consumption, where the audiences can see the final product. As the saying goes “it takes a village” in each of these stages to get the motion picture to consumers, but it is no easy task to make a motion picture.

As we know today all the world is using 3-D. It’s a new technology which entered not only to Movie Theaters. Today all the famous companies like Sony and Samsung start producing TVs mainly with 3-D technology. So 3-D is becoming kind of part of our life. Now we want to see everything in 3-D and this tendency is giving a good chance to Movie Theaters to get more profit.