Imc Differences of Coca Cola

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1.0 INTRODUCTION: Integrated Marketing Communications (IMC) has emerged as the dominant approach used by companies to plan and execute their marketing communication programs. Many marketers, as well as advertising agencies, are embracing the IMC paradigm and developing integrated campaigns that use a variety ways to communicate with their target audiences. (McArthur and Griffin 1997, Belch & Belch, 2004, Duncan 2005) The shift toward the IMC perspective has been hailed as one of the most significant changes in the history of advertising and promotion (Moriarty 1994; Reitman 1994) and as the major communications development of the last decade of the 20th century (Kitchen, Brignell, Li and Jones 2004). The movement toward IMC is…show more content…
* To know the similarities and dissimilarities between the IMC tools. * To know the reason why the IMC tools varies across the countries. 1.3 Scope of the Study: This study has focused upon the Marketing Issues those are followed by the Coca-Cola Company for capturing the global market. Through our report we try to find out the IMC tools used by Coca Cola Company. We hope this study will help to whom, who want to know more clearly about IMC tools, its issues as well as the key factors which affect the process of Internationalization for a company. 1.4 Data and Methodology: The data we have collected are secondary data. The data were collected from different sources like print media, journal, magazine, website, TVC etc. By collecting this data we have done our assignment through analysis on various IMC tools used by this company in different countries in a different way. 1.5 Limitation: There are some limitations regarding preparing this Assignment. They are- * Time Constraints. * Language barriers for choosing TVC ads * Less flexibility of collection of secondary data. 2.0 Company Profile The Coca-Cola Company (NYSE: KO) is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups.[2] The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus,
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