Imc : Integrated Marketing Communication

Communication is one of the most important parts of any relationship. Business relationships are no different. Having effective business communication or not having effective business communication can positively or negatively impact the success of an entire organization. Unfortunately, there are many barriers that can obstruct effective business communication. Those barriers come in four different categories. Those categories are personal barriers, physical barriers, sematic barriers and process barriers. A manager must know how to work around the communication barriers and use his or her communication skills to keep business operations going smoothly and to make improvements to the

The ability to communicate is one of the key factors to have a successful business. You could offer an excellent product or service, but if you’re unable to promote your services and communicate effectively with clients and co-workers the potential for growth is limited. The principle areas of communication are: Purpose, Style and listening.

Communication is define as “Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees”

Communication is the exchange and flow of information and ideas from one individual to another via the usage of the mouth. This can be through the telephone, fax mail, email, or the aspect of using the face-face entity at the workplace. Basically, this document will illustrate in detail on how to undertake the approach of involving better and improved communication ways that lead to better and positive outcome of the firm. In essence, this shows that the paper is intended to bring about a positive outcome that would be influenced by the presence of improved communication links within a workplace environment (Perkins, 2010).

In conclusion, managing communication in the organisation is important so as to perform basic functions. Managers should be effective communicators with high levels of fluency and professionalism and must be aware of the communication cycle to achieve team goals. Effective communication within the workplace like in the company’s technical office keeps the team involved in the delivery of customer focus which increases commitment to the organisation and make for a better relationship and understanding within the team. An effective communicator understands the communication process using the appropriate communication channel such as verbal, non-verbal or written communication. The correct use of the process helps to uncover barriers and determine effective preventive steps to avoid those barriers. Furthermore, within the communication cycle, it is essential to get regular feedback, which also helps evaluate and improve the communication process which in turn can be used as a basis to develop personal development plans, identify communication strength and weaknesses

Communication is such an important part of everyone’s daily life, not only in one’s personal life but also in organizations. Also now a day, we are becoming every year more and more global and working with different countries and cultures around the world. Henceforward, globalization is increasing, which makes communication a very important part of doing business internationally.

Communication is an area that all companies must value. If a customer has a need or want they must be able to communicate that to the company. This will allow the company to achieve optimal satisfaction with their customers. This will be beneficial to the company because with optimal customer satisfaction

Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good

Initial discussions on IMC were based on definitions and theoretical understanding, and this discussion is still taking place. IMC or Integrated Marketing Communications according to Schultz (1993) combine and evaluate strategic role of diverse communications to produce a greater impact. It is a process that produces and applies different communication programs starting with the customer and work back to outline right approaches and procedures to progress throughout these influential programs. Another source sees it as a business process that aims to plan, implement and assess influential marketing communications over time. There isn’t a clear definition for it, each source rely on a different definition however according to all found IMC is identified as a strategic process. It’s composed of three main basics: consumer, channels and evaluation of performances. Consumer gives an idea of how an exchange of information affects message’s form and content. Communication channels analyze each channel in apart to

On the other hand, an important part of a firm’s market program is developing, building and conveying a brand image in marketing communications to influence consumers’ perceptions and create loyal customers. According to Kitchen et al. (2004), “IMC is to enable various messages from different communication channels coming together to create a coherent corporate and brand image”. Furthermore, IMC has been a business strategic process that could contribute to build brand value and affect the consumers’ perception of the brand (Schultz, 2004; Madhavaram et al., 2005), this can change consumers’ awareness and loyalty. Similarly, Reid (2005) provides support that IMC plays an important role that makes company more efficient in building and maintaining brand image and customer relationship. That is, effective communication can facilitate the formation of brand awareness and a positive brand image in the consumer’s mind. In other word, brand image

Proposal for a new communication structure is a major factor in an organization. Five concepts play a significant role in a successful communication within an organization setting. The concepts of successful communication are active listening, organizational culture, conflict resolution, key principles of human communication, leadership strategies, formal and informal communication. There is some corporate groups formal and informal communication structure within the organization. Efficient communication is the key to success within an organization that relates to organizational communication. In an organization, communication in all area is crucial for employees, and leaders, who know and understand the significant and how to

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

This venture report concentrates on incorporated promoting correspondences (IMC). - IMC Integrated Marketing Communication is the procedure of creating and executing different types of potential projects after some time influential correspondence with clients and. It has presented the IMC and its apparatuses and the explanation behind the acknowledgment of advertising. IMC devices are publicizing, deals advancement, retail and individual offering. At that point we discuss promoting. Showcasing is the business process by which items compare to the business and through which exchanges of property are influenced. What is the extent of advertising? At that point comes the showcasing blend. Promoting blend alludes to fixings or apparatuses or variables blended vender I request to cooperate with a specific business sector.

As a result of the IMC concept, marketers are increasingly employing several devices which were once the domain of dedicated and specialist companies (Dewhirst & Davis 2005). This concept has been embraced in practice by many companies not only due to the acquisitions and mergers which have resulted in consolidation of the advertising industry but also due to the synergies that have emerged from the integration of the various communication activities within the IMC framework (Dewhirst & Davis 2005).

Raising awareness about the product a company has at hand is where business begins and it is a great teller of how successful the product will be in the competitive market. The art of communication has become a vital aspect and this is attributed to the fact that there are a wide variety of channels of communication that a company can employ. It is therefore advisable that as a company you be able to come up with a marketing strategy that will make your products stand out from the rest of the crowd. The company should be able to create a message that will be used in giving the product a position in the market. In the current world internet has changed the way business is being conducted and issues