Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding, Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”, the founders of the company decided to take a different approach to their business. When they launched their Nike line, they realized that having an athlete endorse their shoes would be a great way to reach out to the world
Integrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficial
Promotion Strategy: Nike Athletic Shoes Currently, Nike has a strong promotional strategy for its shoes. The "just do it" slogan has been around for years, and most people can clearly identify that slogan as belonging to the Nike brand (Nike, 2012). Nike also uses many different celebrities and famous people to market their products. When athletes that everyone recognizes wear Nike shoes, it only makes sense that others who admire those athletes would also want to wear those shoes. The more athletes
Nike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significance
1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business……………………………………………………………………... Page 3 1.2 Nike Origin and Background…………………………………………………………... Page 3 1.3 Nike Popularity…………………………………………………………………………
marketing in a relational, counselling and policy-making role. With the birth of Integrated Marketing Communications (IMC) or Integrated Communications (IC), the lines between marketing and public relations are becoming increasingly blurred, making it difficult to differentiate between the two functions. This essay aims to examine the two roles in the light of the emergent phenomenon of IMC to determine their individuality as well as their interdependence on each other for the best possible outcomes.
communications campaign in sport industry. The model includes five parts: Align with marketing objective, consider the target market, set promotional objectives and develop promotional mix. Finally, I will take Nike as a case study; evaluate their practice on these steps, and show how Nike company promote their football shoes on their marketing communication campaign. Literature Review Schramm (1960) argues that there are four key components involved in communications process: sender, message, media
Shows examples of communication noise that affects television. Question for Students: Can you think of additional examples of noise in advertising or marketing communications? Integrated Marketing Communications Integrated marketing communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program, which maximizes the impact on consumers and other end users at a minimal cost. This integration affects all of
Most of the answers across all of the conducted interviews tended to be very consistent in regards to habits and the perception of the shoe industry as a whole. The interviews indicated that either Nike or Adidas tended to be the brand of choice due to perceived quality and most subjective measures such as styling and comfort. As far as where interviewees were most likely to purchase their shoes, sporting goods stores such as Sports Authority and Modell’s (both in-person and online purchases) or
Setting Objectives 1.0 Introduction Setting sales or communication objectives for an IMC campaign is beneficial to practitioners for ensuring focus and coordination, guiding decision-making, and evaluation (Belch, Belch, Kerr & Powell, 2014, p.225 - 226). 2.0 IMC Topic/Issue It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new