Imc Tools Used by Lux

4. Similar to Coca-Cola and Nike, Hollywood megastars represent global brands in their own right. But their fans might be surprised to learn that many have leveraged their reputation in foreign markets (most often Japan) by creating ads—sometimes downright cheesy ads—to hawk products that they would never endorse in the domestic market. Use the Internet to uncover

It is known to be true that the best endorsements achieve a deriving ideas, style and taste between the product and the celebrity. Giving a brand an appearance is more than just a marketing strategy to increase sales; it is a decision that can change the outcome of the brand for the

Toi's creativity has given her the opportunity to work as personal style expert to TV personalities, Celebrity clients, and some powerful leaders. Prior to now, Toi was honored by The Telly Awards, which is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and program. Toi’s clients have been featured on Fox, Abc, Live well Network, QVC and Anderson Cooper

Influence consumer purchase: Association with a celebrity is a matter of prestige, his/her involvement in an advertisement would influence his/her fans to adopt the same brand. Example an advertisement featured by any of Real Madrid or Barcelona stars would generate new accounts for the Organisation because it has been testimony by their favorite celebrity.

Lehu, J. (2007). Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business. London, GB: Kogan Page. Retrieved from http://www.ebrary.com

Advertisements are public marketing announcements in the form of television commercials, radio broadcasts, or printed posters with the objective of selling a product or service. (“Advertising,” n.d., para. 2) Advertisements can change the way you feel about anything including yourself. As a child when you were watching TV and a commercial for the “coolest” new toy came on, you immediately wanted to go to the store and buy that new toy essentially because the commercial had fun music, flashy colours and it showed other kids playing with it and having fun and enjoying it.

A star’s image is a concept carefully molded by the celebrity himself or herself with the aid of many factors such as audience reception and current ideological trends. Star image, by definition, given by O’Shaughnessy and Stadler, is “the qualities, ideals, and values that a star represents, based on their films and other performances, and on media information circulated about them” (430). A change of star image encompasses the sum of everything we, as in the audience, affiliate with that star. That means changing the star’s body of work, promotion, publicity, and audience practices. These factors put together is also known as star text (Professor Josh Jackson, September 8, 2016, University of California, Berkeley). Jennifer Lawrence had a particular star text before she took on the role of Katniss Everdeen in The Hunger Games and was instead known for her role of Ree Dolly in Winter’s Bone. This new role launched Lawrence into a different star text she was previously known for. Though it seemed like the change is solely based on her landing an already popular role, the change in her star text is still calculated in order for her to maintain a certain image that landed her at the top of the celebrity social ladder. This careful manipulation of a celebrity’s image as she takes on a role that guaranteed a big impact on her acting career demonstrates how a star’s image is important when it comes to maintaining what the celebrity, and everyone who is working with that

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

Our board is already reaching the world of the celebrities, they too have helped in the rapid recognition of our company. By each quarter we will become more diverse and will rise considerably in our company reported revenue. We expect to be major

Have you ever looked at pop culture icons and wondered why certain celebrities appear in ads? Especially when the person has no apparent relationship with the product being sold in the ad. It seems like there is some mysterious force that attracts companies to recruit these stars to be in their ads. What most people do not realize is that these ads try to entice younger viewers into looking at them by displaying pop figures who are popular and controversial. These companies look to get any celebrity that is popular and notorious for controversy into their advertisements just so that young people will recognize it. An ad for Tommy Jeans, with Britney Spears in it, is made solely for young people to be enticed by

Celebrities can have a significant influence on consumer choices since they’re recognizable and admired by targeting audiences. As this would give the celebrities a higher chance of influencing the consumer. For example, Justin Timberlake, a famous vocalist, has been a spokesperson who advertised for Pepsi. In addition, this example demonstrated business believe that Justin Timberlake will be a perfect person to represent Pepsi at the time. The reasons are he’s a famous singer, he’s handsome, and his fans will excitedly buy the product.

by an individual or the personal experience of the celebrity. Lastly, the celebrity actor is only a character in a

Many of the producers use famous athletes to front their products. The market powers of such athletes are priceless and help boost their sales.

Have you ever wondered why celebrities advertise for products that you wouldn't think the celebrity would ever use? There are many reasons why a celebrity would advertise for a company like McDonalds or Pepsi. In return children and teenagers are greatly influenced by these celebrity endorsements. These celebrities don't use the products that they appear to use in advertisements, they get payed a lot of money to make it look like they use certain products.

In terms of the marketing products and the services the brand Planet M is very successful in the Indian context. As per the latest data concern, the company registered an annual footfall of more than 8.5 million people in their retail stores across India with a conversion rate of more than 40 per cent. In fact it is one of the highest in the Indian retail sector. For the expansion of the retail market in India and the growth of the market share of the company, they have adopted many marketing strategies, which can be highlighted as: