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Impact Of Digital Marketing On E Commerce

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PROJECT REPORT

ON

“IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO”
(A CASE STUDY OF TATA CONSULTANCY SERVICES)

SUBMITTED BY

ANKUR NARANG ENROLLMENT NO.: 1321000782

UNDER SUPERVISION OF

MR. SUPREET SINGH

Submitted in partial fulfillment of the requirements for qualifying
P G PROGRAMME IN MANAGEMENT

In

(MARKETING)

INSTITUTE OF MANAGEMENT TECHNOLOGY
CENTRE FOR DISTANCE LEARNING
GHAZIABAD

MAY, 2015

TABLE OF CONTENTS

CHAPTER CONTENTS PAGE NO Certificate 3 Acknowledgement 4 Declaration 5
1. Introduction to the Study
⇒ Company Introduction
Objectives of the study 6
12
19
2. ⇒ Review of Literature 20
3. Research methodology 41
4. Data Analysis and Interpretation 43
5. Finding and Suggestions 53
6. Conclusions and Limitation 56
7. References 58
8. Appendix 61

CERTIFICATE

This is to certify that ANKUR NARANG a student of IMT – CDL Ghaziabad has completed project work on titled “IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO:- A CASE STUDY OF TATA CONSULTANCY SERVICES” under my guidance and supervision. I certify that this is an original work and has not been copied from any source.

Signature of Guide : ____________________________
Name of Project Guide : ____________________________
Date : ____________________________

ACKNOWLEDGEMENT With Candor and Pleasure I take opportunity to express my sincere thanks and obligation to my esteemed
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