Impact Of Digital Marketing On E Commerce

9734 WordsJul 14, 201539 Pages
PROJECT REPORT ON “IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO” (A CASE STUDY OF TATA CONSULTANCY SERVICES) SUBMITTED BY ANKUR NARANG ENROLLMENT NO.: 1321000782 UNDER SUPERVISION OF MR. SUPREET SINGH Submitted in partial fulfillment of the requirements for qualifying P G PROGRAMME IN MANAGEMENT In (MARKETING) INSTITUTE OF MANAGEMENT TECHNOLOGY CENTRE FOR DISTANCE LEARNING GHAZIABAD MAY, 2015 TABLE OF CONTENTS CHAPTER CONTENTS PAGE NO Certificate 3 Acknowledgement 4 Declaration 5 1. Introduction to the Study ⇒ Company Introduction Objectives of the study 6 12 19 2. ⇒ Review of Literature 20 3. Research methodology 41 4. Data Analysis and Interpretation 43 5. Finding and Suggestions 53 6. Conclusions and Limitation 56 7. References 58 8. Appendix 61 CERTIFICATE This is to certify that ANKUR NARANG a student of IMT – CDL Ghaziabad has completed project work on titled “IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO:- A CASE STUDY OF TATA CONSULTANCY SERVICES” under my guidance and supervision. I certify that this is an original work and has not been copied from any source. Signature of Guide : ____________________________ Name of Project Guide : ____________________________ Date : ____________________________ ACKNOWLEDGEMENT With Candor and Pleasure I take opportunity to express my sincere thanks and obligation to my esteemed
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