Impact Of Electronic Commerce On Physical Stores

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Literature Review The purpose of this document is to study what is the impact of electronic commerce to physical stores, it is necessary to look at e-commerce development brought opportunities and challenges on physical stores. In order to obtain real results, first of all, There is a comparison e-commerce and physical stores, And then analyze the electronic commerce brought opportunities and challenges on physical stores. Advantages of electronic commerce With the accelerated pace of life, some people do not have much time to go shopping, but they have shopping needs. In the network, the seller can quickly communicate with the seller and to reduce the limitations of distance, buyers and sellers can communicate more effectively, while avoiding waste of time that searching goods in physical stores(Malone et al., 1987; Wildman & Guerin-Calvert, 1990). It has been argued electronic commerce is factory direct sales or some traders selling directly to consumers after buy products from manufacturers (Wigand & Benjamin, 1995; Wigand, 1997). Compared with the store, there 's no surcharge for too much, such as labor costs, shop rental costs, water and electricity fees, these reduce operating costs, So cause the electricity supplier can use lower prices to sell products With the rapid development of e-commerce in the world, companies have realized that the key of success and failure is not just low price, it include electronic service quality, e-commerce need to has a

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