Impact Of Globalization On International Marketing

1648 WordsSep 6, 20167 Pages
The role of globalisation in international marketing has been evident in the past years. Czinkota et al. (2014) stresses that marketing managers have to confront heightened globalisation of markets and competition. It is because being present in the international level safeguards the viability of the organization against competitors – both in the local and global arena (Czinkota et al., 2014). This being said, managers seek the move to enter new markets across the globe. Entering a new market involves critical steps to arrive to its success in profitability. The first step is to conduct a market research to build the knowledge base about the new market. This paper tackles the tools and techniques of market research such as…show more content…
Agriculture is the main source of food production in the country and it is made up of four sub sectors: Crops, Livestock, Poultry; and Fisheries (Fao.org, 2016). 10% of the Gross National Product (GNP) of Philippines is in food production and it provides jobs to 31% of the country’s labour force (Fao.org, 2016). This paper will assume an example of a food producer in the crop sector, specifically a pineapple product, which is the 15th top export of the Philippines (psa.gov.ph, 2016). The Australian and New Zealand Food Market Food Standards Australia New Zealand is a bi-national government agency assigned to develop and manage the Australia New Zealand Food Standards Code where all requirements for food entering these two countries are listed (Australia.gov.au, 2016). This Food Standards Code require all exporters to ensure that the requirements of the code are followed. Exporters must comply to the rules stipulated in the Imported Food Control Act 1992 and the Imported Food Control Regulations 1993 (Foodstandards.gov.au, 2016). According to the data profile of Australia’s Food and Agribusiness Sector, Food and Agribusiness imports’ value has grown by 8.9 percent per annum on average over the last 10 years. $17.1 billion worth of Food and Agribusiness products was imported to Australia in 2015. This was 6.4 percent of total imports of the country (Chaustowski and
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