Impact Of Globalization On The Airline Industry

2262 Words Mar 12th, 2016 10 Pages
1 This essay will assess how globalisation has impacted on the airline industry using British Airways as an example to illustrate this change had on the industry as a whole. This essay will attempt to show how the airline industry and British Airways in particular coped with thesee change and how neoliberalism thinking allowed and supported this fundamental change to happen.
Critical analysis of external and internal environment using strategy tools has also been considered. This essay will outline the fundementals of globalism as well as Neoliberalism, the political thinking behind it. The research includes a review of academic books, journals, articles and websites. It also covers the critical account of globalization on British Airways stating its strengths and weaknesses . The Airline industry is a large and constantly growing industry. It facilitates economic growth, international investment and world trade and is therefore central to other industries as well for globalisation. There are various forces which lead to globalisation in airline industry. Key drivers of change are forces likely to affect the structure of an industry; sector or market. (1).

2 Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services. The biggest companies are no longer national firms but multinational corporations with…
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