Impact Of Marketing On The Market And Market Share And Increasing The General Turnover

958 WordsNov 11, 20154 Pages
Nowadays globalization itself is considered to be completely natural. It is a logical step towards expanding the company’s market share and increasing the general turnover. Overall sales, profits, go up due to the international trade operations; as the result the companies are able to increase their benefits from running the business, while providing for the society: investing into technological progress, establishing new job positions for the people, paying taxes to the local governments, etc. However, in order to go global the company has to be capable of entering the foreign markets, arranging the running processes, remotely maintaining the regular business activities, becoming recognized and desired, earning profits, and sustaining these abilities for a long term period. That is why the three, in my opinion, most important factors that the companies should think of before marketing their product globally will be discussed farther. The second integral element is the targeted culture, the knowledge of which is supposed to be used in order to persuade the found cross-border customers for a purchase. The entering business should be aware of the dominating cultural differences, preferences, tendencies and lifestyles, general beliefs and values. “When designing global marketing strategies, companies must understand how culture affects consumer relations in each of its international markets” (Khalifa, M., 2012). In order to be accepted by the consumers, the company has

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