Impact Of Mcdonald's Restaurant

McDonald’s Corporation are the most successful and popular fast food brand in the world, holding the largest fast food market share and being the leading fast food restaurant chain in terms of world sales (8%). They are the second greatest outlet operator with more than 34,000 outlets, serving worldwide to 69 million customers daily, across 119 countries. Their brand is the seventh most valuable and

McDonald’s Corporation operates in the food service industry. The company has its restaurants in more than 100 countries of the world. McDonald’s, the world’s largest food chain is headquartered in U.S. having an employee population of 390000 (About McDonald's..., 2008).

McDonald's has successfully met the demands of its customers by gradually adding to their menus. Breakfast meals, hamburgers, chicken, salads, salads and even desserts are provided by the restaurants which aids in the success of McDonald's. The organizational structure for McDonald's

McDonald's is the world's largest chain of fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain. McDonald's restaurant is operated by a franchisee, an affiliate,

McDonald’s corporation started in 1944 as a drive-in restaurant in California. This single location was started by Dick and Mac McDonald. That location was altered in 1948, when the start of the 19 cent cheeseburger became popular. They had continued growth over the years and by 1965 there were over 700 restaurants in service. Since that time they have grown dramatically. As of 2011, they are operating in 119 different countries. They have more than 35,000 restaurants and over 1,8 million employees. McDonald’s direct competitors are Burger King and Yum brands (Taco Bell, KFC, Pizza Hut). Forbes profile describes McDonald’s as “As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed (including 19,527 franchised to conventional franchisees, 3,929 licensed to developmental licensees and 3,619 licensed to foreign affiliates (affiliates)-primarily Japan) and 6,435 were operated by the Company. McDonald's menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, Snack Wraps, French fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafe beverages and other beverages.” They are considered #6 by Forbes on the World’s Most Valuable Brands. Their dollar menu and attention given to children’s products in their much marketed Happy Meal’s have brought them much attention and wealth.

McDonald has grown over the years despite economic meltdowns in America, Europe and Asia because of its diverse communication and marketing strategies

In the article, “Hamburger Chef Jamie Oliver Proves McDonald's Burgers Unfit for Human Consumption,” it states that, “Fatty parts of beef are washed in ammonium hydroxide and used in the filling of burgers.” This proves that they won’t even wash it in water or a safer material. In the article, “Hamburger Chef Jamie Oliver Proves McDonald's Burgers Unfit for Human Consumption,” it says that, “Consumers may not know when the chemical is in their food.” This even shows that they won’t even tell their customers about how their food is produced.

McDonald’s is the leading global food service retailer with 1.8 million employees who serve 69 million people in 118 countries each day; from more than 34,000 local restaurants, 80% of which are franchised. ("Getting to know," 2013)

Did you know that almost six hundred thousand fast food restaurants are opened in the US? It is astonishing that food industry continues to flourish in today’s time. Fast food has been around for many decades. For example, Mcdonalds, Burger King and Taco Bell are one of the widely known food chains in America. Why do Americans enjoy this type of food, when there are healthier options? The answer is simple. The idea of fast food is that it is convenient, affordable, and served quickly, compared to cooking a meal at home. Regardless, the food industry has a major impact on many Americans as time progresses, while restaurants continue to grow rapidly. Although fast food is quick and easy, making a home cooked meal can decrease your health risks that outweigh the few minutes of satisfaction the food you eat out, might bring.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply

McDonald’s strategy is to ensure uniformity at a global level and for this reason, all franchisees “use standardized McDonald’s branding, menus, design layouts and administration system” (Franchising at McDonald’s, 2008). Also, they focus on using the same manufacturing or handling methods in order to maintain the quality of the menu items.

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

It is noted that the Australian McDonald’s is making more profits than that of the US. The Australian branches are providing a choice in food and allowing the customers to order their style of products. The menu has been made in a way that it helps in improving the ingredients and also making sure the food products match the cultural taste of the country (Peterson, 2015).

Since 1940, McDonald’s has being serving fast food to 70 million people daily in over 100 countries across 35,000 outlets, making it the world largest hamburger fast food chain. This is one of its strengths as McDonald’s is widely recognized all around the world due to its famous golden arches logo. The iconic items that consumers can find in many parts of the world such as the famous Big Mac or the French fries show the consistency of standard of quality and taste around the world.