Why Does Chanel Use Social Media

Chanel is one of the most prominent fashion brands, their cosmetic line is one that follows the brands positioning in the market, due to this it associated with being high end and luxury. This positioning has been influenced by the associations that consumers make between the brand and the founder Coco Chanel as well as drawing associations from haute-couture fashion as well as aligning the brand with the likes of the fashion scene (Chanel 2013). This brand has been positioned to exude luxury, perfection and quality and with associated high prices and simplistic but sophisticated packaging this has enabled the brand to be positioned as a high-end luxury brand (Chanel 2013).

Social Media is growing upward, fast! If you can’t keep up with it, at the very least keep track of it. Most importantly, usage of social media in the

The English Definition of social media is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts” (“social media”). In comparison a German professor defines social media like this: Social media is used for the connection of their users and their communication through the Internet (Prof. Dr. Oliver Bendel). One can see that the definition is nearly the same although the people descend from completely different countries and cultures. Additionally, there was a big change in the use of social media in the last years, which was influenced by the fast development of technology.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Louis Vuitton is considered under the luxury goods industry. The luxury goods industry is a high profitable industry with low outside threat. There are only few large players in the industry and they server to the wealthiest people in the world. The luxury companies have high power to control the price so they have ability to grow sustainably.

To make things worse, the perfume market is also suffering from slower growth than some other segments of the beauty industry. L’Oreal’s fragrance division was its slowest-growing cosmetics’ business segment in 2005. Comparable perfume sales at the group rose 1.3% to $1.47 billion ($1.93 billion) in 2005, compared to growth of 8.9% for skincare and 5.6% for hair care. In France, the world’s largest perfume market, sales were flat in 2005. At U.S. department stores, sales rose 3% to $2.94 billion, according to market research firm NPD. The Luxury Brand Market Analysis is the only study of wealthy consumer awareness and buying behavior of luxury women’s fragrances. Wealthy consumers mentioned Chanel (in the aggregate) as the most often recalled brand (unaided) when asked which luxury fragrance brands come to mind. It was also the highest ranking brand for market share, purchase consideration and most recent purchase. “With the hundreds of choices wealthy consumers have for luxury fragrances, it’s a tribute to Chanel that their brand remains so dominant within this coveted segment,“ said Milton Pedraza, CEO of the Luxury Institute. “ While

Central Idea: The three ways social media is changing education has affected how the students express themselves, behave, and interact with each other.

Social media is any website that allows social interaction. Social media is growing rapidly throughout the world. More adults and teenagers are joining sites such as Facebook, MySpace, and Twitter to interact with friends, family, and strangers. The introduction of social media has changed the world in many ways. It affects each individual in different ways. Today it can be used as a very helpful tool in changing a person’s life, but at the same time cause such conflicts which can negatively impact a person. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in.

In this Research paper I am going to discuss about the Impact of social media on organizations and business. In this paper I am going to start from the initial stage of the organizations technologies and how they are promoting their technologies and products using the different kind of forms. And how the organizations and the business are going to interact with the customers easily through the social media and also the there are negative shades along with the positive shades on the organizations. While many organizations think that they are much influenced by the impact of social media on them, as the recent studies and statics proved that. Examples of the different organizations and business which are got effected by social media are discussed in this paper. The ethical issues related to social media on organizations and business are also discussed in this paper. And the different effects and the positiveness of the social media also discussed. And the conclusion for overall impact of social media on the organizations and business are well discussed.

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.

Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.

Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of

and Chinese ones, consumers are even more keen of the brand if possible. This strategy enables Chanel to reaffirm

In fact, a study by ExactTarget found that 65% of online Americans have purchased a product or service as a result of receiving direct mail, rather than through marketing messages on Facebook (20%) and mobile marketing messaging (16%). (Epsilon Targeting, 2010) Thus there is likelihood that this may also be representative of the consumer behaviour in Asia. One significant characteristic of the Millennial is the intricate adaptation of technology and social media into their daily lives. This generation is as comfortable shopping online as well as physically, and can be easily connected and converted into loyal patrons through social networking if done so wisely. A report by Four Seasons Hotels and Resorts revealed that 78% of affluent consumers are active on social networks and 65% of affluent consumers say brands without a presence on social media are out of touch with consumers. (Four Seasons Hotels & Resorts, 2012) Hence, it is crucial that companies ensure that their social networking accounts such as Facebook are actively engaging and interacting with the consumers and target markets. (Chauhan, 2013) Apart from utilizing social media sites, luxury brands should also leverage on social video platform, such as having branded YouTube pages featuring interactive videos that promote and engage in selling the brand. Brands can also link the video to their commercial site where consumers can head