How Does Social Media Affect Capitalism

The explanation for fair trade,” refers to the movement to improve the lives of growers and other producers through trade.” http://www.ssireview.org/articles/entry/the_problem_with_fair_trade_coffee

The paper will began by an overview of the social media sector accompanied by its impact on human behaviour. I will then talk a bit about the modern marketing strategies which companies are using through social media. Later on I will describe the Statistics that Show Social Media is the Future of Customer Service. Finally the essay will conclude with my opinion about the impact of social media on today’s business world and human life.

Threat of Substitutes: There are various substitutes for fair trade coffee in the industry such as regular coffee, tea etc but not only coffees but in the general beverages market e.g. Coca Cola, Water etc. As a result of this there is a very high threat of substitutes.

According to Lyon, Bezaury, & Mutersbaugh (2010), Fair-trade is a “process which helps improve the well-being and economic stability of disempowered farmers, by using certified commodity-chains to foster development”. For the KHC company, Fair-trade is essential because they want to provide and endorse exceptional coffee beans that they are proud to use; that means, “using coffee that is good and fair for both our coffee drinkers and for farmers are essential” (Kicking Horse Coffee, n.d.). In fact, over the past 20 years, Kicking Horse won numerous awards in many categories, including Canada’s Fastest- Growing Companies, Canada’s Top Women Entrepreneurs, Canada's Favourite Fair-trade Product and number 15 Best Workplace in Canada (Kicking Horse Coffee, n.d.).

The strategies that are proposed in this clip for changing this situation are for coffee growers to adapt to the fair-trade market. Under the fair-trade market coffee growers will have the chance to a decent market price that will help increase their production.

Fair trade is a movement that strives for fair treatment for farmers and it’s main goal is to reduce poverty in the developing nations. Fair trade strives for social justice and Brewing Justice analyzes indigenous coffee farmers in Oaxaca, Mexico to see if the fair trade is an important movement for the farmers. We are brought into the households of workers to see the social movements, economic and cultural survival, and environmental effects of fair trade. Author Daniel Jaffee spent months deep in Mexico to see how Fair Trade affected the coffee crops of societies and shares stories of his experiences to help support his claim that Fair Trade is not a solution to the growing numbers of families in poverty who grow coffee.

Due to the power of instantaneous and free connectivity, social media has grown tremendously since 2006; causing more and more people to reap its benefits. Social media has both positive and negative impacts on society. Its various platforms have encouraged expression, and increased political awareness. Although, many worry about privacy and fraud, powerful measures have been taken to help and protect citizens. But, the question remains: do the positives outweigh the negatives in society as a whole? In other sectors social media has remained, however, specifically, the business world has transformed. Businesses and owners change for the better by providing a stronger connection with their consumers, creating new jobs, maintaining a positive brand image, and increasing consumer

The Internet has transformed the ways Americans think and has eased individuals’ forms of communication through social media. Instagram, Facebook, and Twitter are all examples of the large and continuously growing trend worldwide. Currently, the vast majority of people in America with Internet access have some sort of online social media account. As a result, social media has also begun to have a drastic effect on corporate America, or the large corporations and businesses in the United States. Social media has had numerous effects on all positions throughout the corporate ladder, but more specifically executive positions which include: CEOs, CFOs, COOs, vice presidents and presidents. These positions in large corporations, such as Fortune

There will be no clear solution that can solve the problem completely, as it will not happen. Such measures take a considerable amount of time to implement and its effects may take a long time to trickle to the poor marginalized farmers in Nicaragua and other Latin American countries. The fair trade market attempt to solve the problem of price, such as many other systems attempt to solve the larger problem, but instead it has led to more implications. With a mantra to support and represent coffee farmers, guaranteeing fair prices. The need to certify coffee by the FLO has raised burdens on these coffee growers which in turn has decreased the market and demand for certified coffee. Farmers are now selling less of their coffee beans to the Fair Trade price (Linton). Many cooperates and the FLO have argued and proposed increasing the selling price for certified coffee beans, but these efforts fall short, since increasing the prices would discourage consumers from buying fair trade coffee, as well as prevent any future business from expanding and contributing to the fair trade. This has not created any discouragement, instead, Fair Trade certified coffee continuous to be imported, with each year surpassing the previous (Haight, 2011). Even then the demand for Fair Trade coffee has decreased and instead, pushed it out of a

Coffee is one of the most profitable and most traded commodities on the planet. It is second in trade to that of oil and gas. There are so many issues that surround this product, otherwise known as black gold. Coffee growers typically only get around three cents from over $1.50 cup of coffee that is sold in the United States. The world surrounding coffee is not fair. There are so many problems that arise because of its lack of fair trade. According to the United Nations, women do around two thirds of the work are only rewarded five percent of the world’s income and own less than one percent of the world’s real property. Coffee is a luxury food that many people take for granted and because of that, a large portion of coffee growers and their workers are exploited leading to the lack of fair trade.

No good deed goes unpunished. No act of charity goes unresented. Buying coffee at the local coffee shop down the street, we see the Fair Trade logo and wonder whether ordering Fair Trade coffee rather than conventional coffee really supports farmers in unindustrialized countries. In other words, does Fair Trade work? The Fair Trade initiative aims to improve the living conditions of producers in developing nations. The goals of Fair Trade are to achieve higher prices for producers, greater availability of financing for producers, longer-term and more sustainable buyer-seller relationships, improved social goods and community development, and the use of environmentally friendly production processes. Fair Trade works through a certification

When you buy a cup of coffee in Starbucks every morning to keep you awake through the day, do you ever think of the origins of these coffee beans? How much of those three dollars you pay in Starbucks goes to the Farmers? Personally, I’m not a coffee-drinker. But somehow I realize the big sign in front of Java City in the Reitz Union Food Court, which says “Certified Fair Trade Coffee.” I’m surprised how few students know what it means. Currently, farmers in Brazil and Vietnam grow the majority of coffee beans.

Over the past five weeks, I’ve been following, tracking and studying five stocks in-particular and seeing how they have progressed over these past couple of weeks in the stock market. The stocks that I have chosen are Facebook, Amazon, General Motors, McDonald’s and Apple. The reason why I have chosen these companies are because they are the most successful companies not only in there designated field of business but in the world. These companies are constantly mentioned as the top companies in multiple business magazines such as Forbes, Bloomberg Businessweek, etc. I also plan on learning more about these companies and how they do in the stock market and how price fluctuating can cause stock prices and shares to affect the stock market.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Fair Trade Coffee Fair Trade promotes socially and environmentally sustainable techniques and long-term relationships between producers, traders and consumers The world coffee industry is in crisis. A flood of cheap, lower-quality coffee beans have pushed world market prices down to a 30-year low. Many now earn less for their crop than it cost them to grow. Many coffee farmers around the world receive market payments that are lower than the costs of production, forcing them into a cycle of poverty and debtWithout urgent action, 25 million coffee growers' face ruin.