Impact Of Social Media On Consumerism

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

The paper will began by an overview of the social media sector accompanied by its impact on human behaviour. I will then talk a bit about the modern marketing strategies which companies are using through social media. Later on I will describe the Statistics that Show Social Media is the Future of Customer Service. Finally the essay will conclude with my opinion about the impact of social media on today’s business world and human life.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Due to the power of instantaneous and free connectivity, social media has grown tremendously since 2006; causing more and more people to reap its benefits. Social media has both positive and negative impacts on society. Its various platforms have encouraged expression, and increased political awareness. Although, many worry about privacy and fraud, powerful measures have been taken to help and protect citizens. But, the question remains: do the positives outweigh the negatives in society as a whole? In other sectors social media has remained, however, specifically, the business world has transformed. Businesses and owners change for the better by providing a stronger connection with their consumers, creating new jobs, maintaining a positive brand image, and increasing consumer

Social media has become a part of everyone’s life. The media gives people the opportunity to communicate with families, friends and it also provides the opportunity to meet new people. Furthermore, the media gives you the opportunity to share your most intimate inner thoughts, your picture, and your activity. Nevertheless, the media has had an enormous impact on the way people do the things, and it influences how we shop and is changing the way we look.

The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.

The roots of social media stretches further than we can imagine. Although it seems like a new trend, sites like Facebook and Instagram are the outcome of many centuries of social media development. Woman today have noticed and have admitted that their purchasing decisions are highly influenced by social media since gaining access to online, its been even more easier than ever with thousands of online shops, youtube videos and beauty guru’s at the palm of their hands, exploring and buying can be as easy as one tap.

Digital media is becoming powerful in the way grocers are communicating and engaging with consumers today. The use of paper, leaflets, newspapers and posters or it can be known as ‘‘traditional advertising’’ is now being switched to digital media platforms. Millennials are utilising digital platforms such as websites, apps and social networking sites as a new way to advertise (The Voice of Food Retail, 2016). Aldi uses Facebook as a form of promotion for advertisement purposes and to increase their brand awareness by providing incentives likewise inspiring followers to interact with their daily posts (Evonimie, 2015). Another social media platform used by Aldi is Twitter in order to interact with shoppers. By interacting through social media,

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Clearly social media can have a direct impact on consumer purchasing patterns, and it has increased the amount of online shopping for several companies. Authors Chung and Austria examine in their article Social Media Gratification and Attitude towards Social Media marketing Messages, the effect that this phenomenon has had on online shopping value: “According to the “2010 Social Media Report” from ForeSee results, 69% of online shoppers use social media. Fifty-six percent of shoppers indicate that they visit e-retail websites on a social networking site and that website visiting affects consumer purchase intention” (?). Costumers find it convenient to visit a company’s Website after seeing an ad in any popular social networking site. It requires minimal effort form the customer and it signifies an important portion of sales to a company. However, Social Media has not only had a positive financial impact on a company, but as it rapidly grows it has now

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

First the results of this study indicate that brand awareness (H1) has a significant influence on the purchase intention of online shoppers. Specifically this means that when people consider buying a product or service online, they would prefer a brand which has been advertized and they know about it. Nevertheless, brand awareness is likely to be a leading factor in the search for information stage in the online pre-purchase process. In this also called consideration stage (David Court, 2009), the largest number of brands takes place, but since today’s customers are awash in choices, it is eventually reduced based on other factors. This study reveals that consumers could change their preference in favor of an unknown brand if