Impact Of Social Media On Lodging Performance 2012 Essay

According to an article “Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage”, Kountromanis who is the author highlighted that internet is being used by majority of the world’s population therefore information posted on the web regarding the business service provided by an organization is significant. Not only that, any organization can gain competitive advantage by structuring into a customer-centered focus organization allowing the companies to know their own strengths and make further improvement to their weaknesses. In addition, companies will be able to extract information regarding customers with the help of network sites such as LinkedIn, Facebook, Twitter, Instagram and Snapchat.

The hospitality industry in the United States is one of the fastest growing branches of the market economy. The high growth rates of the hotel industry are caused not only by the growth of internal and external economic ties between countries, but also by the growth of foreign tourism. The modern hotel business in the US is a powerful industry, in the full sense of the word. The entire American hotel industry, in the first place, is designed for the domestic tourism market. For example, in Chicago for a year there are 33 million tourists, and only 2 million of them are foreigners.

Anderson, C. (2012). The impact of social media on lodging performance. Cornell Hospitality Reports, 12(15).

Joie de Vivre’s marketing strategy for Good Hotel is social media and word of mouth. The strategy of word of mouth is most

Customers are the backbone of every business which is why building a solid relationship is essential to the success of every business. In order to remain competitive companies must be able to meet the needs and wants of their customers. With new hotels and casinos on the rise in the Caribbean, the hotels and casinos operated under Diamond Cluster Entertainment are struggling to remain competitive. Their competitors are making themselves known via social media and other online marketing strategies. This company is ignoring the importance of social media which is why they are struggling to remain competitive and build a solid relationship with their loyal customers. Their competitors are also investing in loyalty programs that offer customers free rooms, room upgrades, casino credits, and other perks.

Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to

Each year the objective was to increase and attract more occupants which she did for the company. Also, the introduction of internet communications is a big plus for the business traveller using the hotel. We now know how important the internet is to every type of guest these days. Furthermore, location positioning is important and with hotels located on major highways, office complexes, airports and surrounding large shopping centres it is fighting other competitive hotels.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Yelp is a popular crowd-sourced local business review and social networking site. This paper aims to find out about how Yelp has impacted business’s. In my research I have found that Yelp impacts business’s positively and negatively. Consumers are becoming more familiar with online review sites like yelp, therefore putting more trust into them. These reviews are influencing potential new customers in the market. Positive reviews are associated with generating more profit and revenue.

The findings show that hotels do respond to negative comments positively. The hotels that responded included words of acknowledgement , appreciation, concern, a pledge to rectify the problem, and in many instances personalized the responses. Most of these responses were to negative comments that highleighted the hotel’s inadequacy, such as high pricing for poor services, lack of comfort, poor attitude from staff, slow services, lack of variety, and guest’s preferred taste of some services or amenities.

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

As I just started as a General Manager at the hotel “Pelusos”, I reviewed the reports of our recent customers and found out that we do have millennial clients as well as a business market. However, they are not becoming returning clients because they do not feel we meet their technological needs. As we are aware thanks to social media, there is a tremendous necessity for guests to be connected all the time. This is clearly understood by majority of hotels because as the American Hotel and Lodging Associations reported, 87 percent of hotels are using social media in their marketing effort. Hence, if the hotel social media and advertisement are not been updated constantly, we are wasting a good resource for marketing and selling. Also, as Elizabeth Smith mentioned on his article, the guests experience starts long before a traveler arrives. It begins when

Social media marketing is the application of marketing knowledge, methods, and dimension of raising social and economic needs Lazer and Kelly’s (1973). It surpasses the traditional means of business, businesses can now be heard and visible and given a platform to communicate with customers like never. Marketing is a management process that identifies, supplies, and presumes customers needs or requirement and want. Social media marketing is a platform that helps regenerate an organization marketing techniques. It helps create a new perception about the company’s product and the vital marketing programs and create a method to become an edge in the online business world. Businesses can benefit from social media through reduction of cost by reducing staffs working hours and increase revenue. Social media marketing the fastest means of get words out about a business or product, that is why eventually all business are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them in computers and mobile devices. Social media marketing is a term not really known by lots of persons. Lots of companies go into it not knowing the risks or opportunities involved. Social media marketing is very beneficial for

Although these limitations and as it was already mentioned, Twitter is now a powerful social marketing tool and the hospitality business, like any other industry of services, cannot ignore this fact.

In addition to the print flight, Hotel can bring the campaign to life through a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brand's social media channels, and a powerful digital advertising campaign; all inspired by unique discoveries from around the world. The new website will offer content that extends beyond basic hotel information. The new online hub will be fully integrated with social media platforms, providing use with the unique opportunity to share their own discoveries via Twitter and includes ways for users to share via Pinterest, Facebook and other key sites. Built to be fully responsive, the new site offers the same immersive experience across desktop, tablet and mobile platforms to publicize new products and service in all aspect. Make sure the theme of “Ultimate luxury experience” can permeate deep impression to every customer’s mind.