Impact Of Social Media On The Workplace

This literature review will be focusing on the interactions of social media and employment. It will discuss the scientific findings of how communications processes in the workplace are affected by social media. In this paper, we will show: (a) There is a negative correlation between organizations that allow their employees social media access and how those employees view their employer; (b) Use of social media in the workplace environment increases employee productivity and performance, and (c) social support can increase the amount workers access social media at work. It will also discuss how social media affects the interactions between workers at organizations, how they feel about their jobs, and how communication processes are affected by social media.

Therefore, many Social Sites like Youtube, Myspace, Twitter, Tumblr, and Facebook are links for million of people around the world to connect with each other. Facebook is the biggest social media platform with about 1.3 million users. It is a plethora of people networking with family, friends, and other individuals with similar interests. This site is a constant conversation going on. The thoughts of people are influencing each other from across the globe. “Companies have quickly learned that social media works: 39 percent of companies we’ve surveyed already use social-media services as their primary digital tool to reach customers, and that percentage is expected to rise to 47 percent within the next four years.”(Divol, 2012) Company’s can use social media to monitor what is said about their brand, to influence a large scale of potential buyers, and to create personal connection with the consumer.

People from almost all age groups, especially the teenagers and adults prefer to socialize through various social media websites for networking and this trend has been increased since the last decade with a wider internet utility. Though the social media websites are not less than any golden opportunity for online marketing in business, however, many cases have been reported for the job dismissals due to the controversial personal posts to the social media by the employees. The posts that have been done to the social media websites can be in the form of personal messages, photos, video clips, audio recordings, and comments on other’s posts. Hollifield, the Winter Part Employment Attorney

Contemporary universal adoption of electronic technologies has enabled the US population to approach life with unprecedented ease. The adoption and advancement of electronic technologies has empowered the study of human behavior as it relates to the internet and social media platforms. Therefore, various studies researching the effects of internet usage as it relates to human behavior help provide substantial data in order to effectively correlate the positive relationship between social media and unemployment within the United States. The advancement of electronic technologies continues to pierce our social structure with a double edged sword. Therefore, one must quantify the extent in which social media directly relates to unemployment within the United States. In this paper I use several approaches in order to attempt to isolate an external source of internet use in order to highlight the positive relationship between social media and unemployment. An examination of national and state-level aggregate data in relationship to internet usage and unemployment is utilized in order to adequately reaffirm my thesis.

Prof Warren from Deakin University indicates researchers have found that a lot of business organisations have no policy regarding social media, with very few offering any social media training at all.

In the article “Social media: young professionals effect change in the workplace” by Karen Altes talks about Generation Y using social media, both personally and professionally. The workplace is changing with the upcoming new technology that people have at their fingertips. Although, young professionals tend to use a bunch of social media sites such as, Facebook, Twitter, and Skype because they remain comfortable with technology. Karen Altes states, “As the number of workers from Gen Y grows, so too will the use of social media in the workplace.” (Altes 1). However, social media tends to have a larger impact on people in the workplace by the cause of distraction. The older generations such as Generation X are bitter towards Generation

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Social media in the workplace has become a very controversial topic. Employers are having to fire employees because of social media issues. Some employees do not know the boundaries of what they can and can not post because there was not a social media policy in place when they got the job. An employer’s rights should end to dictate what their employees post when they ask the employee for their log in to their social media account because it is disrespect of an employee’s privacy, it decreases trust, and it causes arguments at the workplace.

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

Utilising social media for business has been a strategy of human resource management in hiring process. Internet and technology has revolutionised the way people live and also led employers to attract and screen potential candidates on social media, such as Linkedin and Facebook (Zamaria C, 2007). The features of online platform make social media become a common method of attracting applicants for human resource function. For instance, the speed and no geographical limits are distinctive features of online recruitment (CIPD, 2010). A survey conducted by the US Society for Human Resource Management found that the number of organisations that reported using social media as an HR recruiting tool had grown from 56 percent in 2011 to 84 percent in 2015 (SHRM, 2016). Some researches reported that the use of social media is an inevitable trend of hiring strategy in the age of Internet; therefore, employers could not ignore the

Social media is becoming an increasingly common feature of
the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.

The goal of any business is to be successful. Business’ need to hire personnel that can communicate clearly and effectively. This verbiage is noted in job descriptions for both blue collar and white collar jobs. Furthermore, company recruiters are actively engaged in finding qualified personnel, in a diverse job market. Additionally, jobs and potential employees are in global competition; do to technology, which has brought borders closer. One of the technologies, is social media, an internet based application; in which one can share information, ideas, career interests, etc. Facebook,Google+,Instagram, LinkedIn,

Social media has become a critical part of the firms’ marketing strategies. Organizational marketing is changing very fast with social media fueling this change. With the rise of smartphones, and therefore social media, many firms have moved their advertising online. According to Kerin and Hartley (2017), 120 million people use social media using their phones every month. Due to the convenience of carrying smartphones around, more and more people are widely using social media. Social media has promised to be effective as a marketing tool as it has a wider reach, and at a

Starbucks is a highly socially engaged company. According to the Social media Index, Starbucks is enjoying the 36th position as a most effective company in social media in the United States. One important success factor is that for Starbucks, social media is a way to build the customer relationship environment rather than mere marketing channel. Starbucks has made a significant investment in social media to reconnect with the customers. Because Starbucks firmly believes that social media enhances the customer experience and improve customer interactions (Poirier, 2014).

The use of social media in organizations’ websites cannot be underscored. According to Barnes & Mattson (2009b), embracing social media in organizations is not an option in business strategic planning, but a necessity and huge opportunity. This is because most of the organizations are using social media to change the way they carry out public relations and other practices. The paper is focused on Starbucks Corporation that is an American worldwide coffee company. Starbucks offers coffee houses that are chain based in Washington and Seattle. Additionally, this corporation is the largest company that offer coffeehouse globally; it has not less than 20,366 coffee stores in more than 60 countries; 13,123 of the stores are in U.S, 793 are in U.K, 1,299 in Canada and others stores are in China, South Korea, Mexico, Thailand, Taiwan and other parts of the country. Consequently, it is important to examine how the company employs the use of social media to meet the demands and the needs of its customers. From their sites, it is evident that Starbucks have devoted its resources to social media; as a result, the company is able to engage various stakeholders in dialogs on Twitter, Facebook, and Google. From the site, at the bottom you can access the three social media by clicking on Facebook, Twitter, and Google icons provided.