The goal of any business is to be successful. Business’ need to hire personnel that can communicate clearly and effectively. This verbiage is noted in job descriptions for both blue collar and white collar jobs. Furthermore, company recruiters are actively engaged in finding qualified personnel, in a diverse job market. Additionally, jobs and potential employees are in global competition; do to technology, which has brought borders closer. One of the technologies, is social media, an internet based application; in which one can share information, ideas, career interests, etc. Facebook,Google+,Instagram, LinkedIn,
Social media has become a critical part of the firms’ marketing strategies. Organizational marketing is changing very fast with social media fueling this change. With the rise of smartphones, and therefore social media, many firms have moved their advertising online. According to Kerin and Hartley (2017), 120 million people use social media using their phones every month. Due to the convenience of carrying smartphones around, more and more people are widely using social media. Social media has promised to be effective as a marketing tool as it has a wider reach, and at a
Prof Warren from Deakin University indicates researchers have found that a lot of business organisations have no policy regarding social media, with very few offering any social media training at all.
Contemporary universal adoption of electronic technologies has enabled the US population to approach life with unprecedented ease. The adoption and advancement of electronic technologies has empowered the study of human behavior as it relates to the internet and social media platforms. Therefore, various studies researching the effects of internet usage as it relates to human behavior help provide substantial data in order to effectively correlate the positive relationship between social media and unemployment within the United States. The advancement of electronic technologies continues to pierce our social structure with a double edged sword. Therefore, one must quantify the extent in which social media directly relates to unemployment within the United States. In this paper I use several approaches in order to attempt to isolate an external source of internet use in order to highlight the positive relationship between social media and unemployment. An examination of national and state-level aggregate data in relationship to internet usage and unemployment is utilized in order to adequately reaffirm my thesis.
In the article “Social media: young professionals effect change in the workplace” by Karen Altes talks about Generation Y using social media, both personally and professionally. The workplace is changing with the upcoming new technology that people have at their fingertips. Although, young professionals tend to use a bunch of social media sites such as, Facebook, Twitter, and Skype because they remain comfortable with technology. Karen Altes states, “As the number of workers from Gen Y grows, so too will the use of social media in the workplace.” (Altes 1). However, social media tends to have a larger impact on people in the workplace by the cause of distraction. The older generations such as Generation X are bitter towards Generation
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Social media in the workplace has become a very controversial topic. Employers are having to fire employees because of social media issues. Some employees do not know the boundaries of what they can and can not post because there was not a social media policy in place when they got the job. An employer’s rights should end to dictate what their employees post when they ask the employee for their log in to their social media account because it is disrespect of an employee’s privacy, it decreases trust, and it causes arguments at the workplace.
In the business world, one of the biggest problems that companies and employee’s face is whether or not it’s ethical for companies to monitor their employee’s social media accounts. It is very common for companies to conduct Internet searches for their potential employees, in order for them to decide whether or not they should hire them. Many companies have also begun to fire based on what their current employees are posting on their social media accounts. Some employees believe these are major violations of their rights to privacy and feel that companies have no right being allowed access to their social media accounts, much less, fire based on them. However, companies have it in their best intentions to
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
Utilising social media for business has been a strategy of human resource management in hiring process. Internet and technology has revolutionised the way people live and also led employers to attract and screen potential candidates on social media, such as Linkedin and Facebook (Zamaria C, 2007). The features of online platform make social media become a common method of attracting applicants for human resource function. For instance, the speed and no geographical limits are distinctive features of online recruitment (CIPD, 2010). A survey conducted by the US Society for Human Resource Management found that the number of organisations that reported using social media as an HR recruiting tool had grown from 56 percent in 2011 to 84 percent in 2015 (SHRM, 2016). Some researches reported that the use of social media is an inevitable trend of hiring strategy in the age of Internet; therefore, employers could not ignore the
Social media is becoming an increasingly common feature of the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.
Lately, there has been an uprising issue concerning prospective employees being required to provide the passwords to their social media accounts on job applications. The issue is causing lots of uproar for employers searching for employees. Many people seek jobs because they are in need of the income, so those people can’t afford to let their personal decisions and opinions affect their job opportunities. Yuki Noguchi the author of the article “Can’t Ask That? Some Job Interviewers Go To Social Media Instead,” held an interview with University of Illinois Professor Don Kluemper who talks about some of situations his students faced. “It puts the students in a bind, he says. They fear that not accepting the request
Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.
Starbucks is a highly socially engaged company. According to the Social media Index, Starbucks is enjoying the 36th position as a most effective company in social media in the United States. One important success factor is that for Starbucks, social media is a way to build the customer relationship environment rather than mere marketing channel. Starbucks has made a significant investment in social media to reconnect with the customers. Because Starbucks firmly believes that social media enhances the customer experience and improve customer interactions (Poirier, 2014).
The use of social media in organizations’ websites cannot be underscored. According to Barnes & Mattson (2009b), embracing social media in organizations is not an option in business strategic planning, but a necessity and huge opportunity. This is because most of the organizations are using social media to change the way they carry out public relations and other practices. The paper is focused on Starbucks Corporation that is an American worldwide coffee company. Starbucks offers coffee houses that are chain based in Washington and Seattle. Additionally, this corporation is the largest company that offer coffeehouse globally; it has not less than 20,366 coffee stores in more than 60 countries; 13,123 of the stores are in U.S, 793 are in U.K, 1,299 in Canada and others stores are in China, South Korea, Mexico, Thailand, Taiwan and other parts of the country. Consequently, it is important to examine how the company employs the use of social media to meet the demands and the needs of its customers. From their sites, it is evident that Starbucks have devoted its resources to social media; as a result, the company is able to engage various stakeholders in dialogs on Twitter, Facebook, and Google. From the site, at the bottom you can access the three social media by clicking on Facebook, Twitter, and Google icons provided.