Impact Of Technology On The Film Renting Industry And The Management Of An Organization Technological Assets

1381 Words Feb 29th, 2016 6 Pages
INTRODUCTION
In the past decade, the world and the markets alike have experienced rapid change and this change continues at an ever increasing pace. New products emerge in every field resulting in the creation of needs; people have never been aware or thought of. According to Hamel (2000 p18), “the latitude of innovation has never been broader –if only our minds can stretch to it”.
Innovation is the successful development and application of new knowledge, disruptive innovation therefore, is an innovation that disrupts or alters the market drastically. Disruptive innovation or technology as opposed to sustained technology, which is a steady linear improvement or an incremental technological development, but the introduction of a new approach that has the potential to completely transform an existing or create a new industry.
The aim of this paper is to discuss the benefits and disadvantages of disruptive technologies and assess their impact of this on the movie renting industry and the management of an organization technological assets
Chapter 2 Disruptive Innovation Literature Review
This chapter is aimed at providing a context of the theory of disruptive innovation (DI) an examination of its representation in the academic literature. Section 2.2 explains the history, usage and evolution of the term, including the identification of important articles, authors and themes.

Introduction to Disruptive Innovation Theory
It is an indisputable fact that innovation lies at…
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