In the last 20 years the number of newspaper readers in developed countries, and accordingly circulation of the newspapers, is declining and public opinion about the future of the newspaper industry is pessimistic. However, the newspaper industry in Hong Kong is thriving with increased range offering of dailies and magazines.
By using Porter’s Forces for analyzing external factors, the following key factors could be identified that affected profitability of the newspaper industry in general and in Hong Kong in particular:
Buyers’ Power: Changes in buyers’ needs/preferences
Substitutes: Development of internet and online availability of newspapers’ content
New Entrant: Free newspapers
Rivalry and Market Size
Buyers’ Power
The world is changing and with it readers’ habits. Busy life makes us do everything on “the go”. Reading the newspaper from beginning to end is gone. We read news and seek information on various media at convenient time.
- The unified type of newspaper doesn’t satisfy reader’s diverse needs. Today’s reader is interested in light entertainment as well as finding relevant business or financial news by comparing different resources. Therefore, he or she is hopping from one media to another to find information that exactly matches her/his interests.
- Customers no longer want traditional written delivery of content. The modern consumer demands multimedia content delivery – they want to see and hear the story rather than read the words on the
Therefore, to correct the direction of the company and protect their future the company should start evaluating itself, to find ways to recover a trustworthy image and study the target niche of the market they are focusing on. In the reality, it is widespread knowledge that certain newspapers focus on different types of news because they are targeting a specific type of public, such as economy or entertainment, and the newspaper that doesn't evolve in this way are the ones that don´t capture a certain amount of viewers being fated to
The article by Laura Finley explains what she thinks the reasons newspaper sales are decling. In a way, she makes a point. Technology is a big factor in everything we do. When people are on their phones they are not aware of what is going on in the world around them. If they had a newspaper instead, maybe they would be able to pay more attention to their surroundings.
Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising
Print media is one of the most powerful and cost effective medium to transfer information and knowledge. The print media industry in India is over century old. Additionally it is a settled industry. This industry basically involves publishing daily papers and magazines. India has the second biggest population and one of the fastest developing economies on the planet. Along with these the expanding level of income of people groups and the strong rivalry in this industry help print media in its development. Makers are expanding step by step, new readers from outside India is likewise a factor of intense competition. Indian readers prefers Hindi magazinescompared to English magazines. On account of Times group the readership of Hindi Femina is higher when compared with English magazines. Ernst and Young said in their study report "Indian magazine segment: Navigating new development roads", it has been said that out of the 20 most read magazines in India, just three magazines are in English, while the remaining are in Hindi and other regional languages. This review additionally said that more than 300 million literate people don't read any publications. As per ArcGate, the sensational impacts of internet and globalization in current situation are playing high effect on media industry. Indeed, even individuals are presently consuming news and data from web through computers or mobiles, the fame of print media is not decreasing. To avoid from declining of market share in front of
The lack of funding for newspaper companies causes concentrated ownership and leads to biased news coverage. “Media markets are inherently concentrated, and to the extent that market profitability cannot accommodate sufficiently competitive markets, absent alternative funding, the ensuing concentration levels may unavoidably yield biased coverage.” (Germano & Meier 2012). When newspaper companies are lacking funding, they may get replaced by bigger companies who have the money to stay in
This paper aims to answer the question “How can Fairfax continue to grow its news revenue in the digital age?”
The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and
The future of newsprint is no longer that of optimism as major media companies like Gannet, Tribune Company, and E. W. Scripps are getting rid of the newspapers and focusing much more on their expansions into television. Wall Street has been pressing newspaper companies for decades to increase and diversify their revenue. This has led to the major newspapers buying up competitors and moving to television and digital media, but with adjacent ad revenue lacking in the past few years, print media has become a weak link to these giants.
This case study looks at the type of news people want to read, and rankings of importance among types of newspaper readers, however all of the other original research cited in this article is no longer available via the web to legitimise the sources.
Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years. How have diversification and differentiation strategies sustained business growth for the HKET group?
Over the last ten years there has been a significant reduction in the total number of newspaper copies circulated in the United States. The total number of newspaper copies circulated, both daily and Sunday in 2000 was 115,194,000. By 2008 this number had dipped significantly to 97,712,000. By the end of 2010 the total number of copies circulated was 43.4 million. Simultaneously, advertising revenues have also steadily declined over the years. Advertising revenues have dipped from $48,670 billion in 2000 to $24,821 billion in 2009. 2010 was relatively calm compared to the hair-raising dips in revenue of 2008 and 2009. Advertising revenues for 2010 dropped roughly 6.3 percent, to $22.8 billion. That was relatively low compared to the 26 percent drop in 2009. With the losses of the three previous years newspaper advertising is down roughly 48 percent, nearly half of what is was five years ago. Expenses continue to climb, especially for news print, where the price is running 20 to 30 percent higher than it was a year ago. Earlier rounds of staff cuts and savings from outsourcing have cycled
Traditional sectors and the traditional forms account for most of the revenue supporting news gathering in the United States
Mary Nesbitt & Steve Duke in their article about “The Experience of Newspaper” published in may 2008 The Experience of the research Paper was clearly a favourite over the other former research, It was asked to the respondents to answer questions about various issues which interests in the Newspaper which no other media’s does. They had various areas of interest which
The newspaper industry has been facing a different situation in Hong Kong compared to other countries. First, is important to know that the financial perspective of newspapers in the global scenario is not the best one, as they have been decreasing their “wallet share” in the advertising expenditure from 36% to 25% in 2015 and sales are almost flat with a total revenue growth of only 1% (See exhibit 1). On the other hand, Hong Kong has been experimenting a healthy advertising revenue
As the world becomes a smaller and more interconnected community, Americans are becoming more concerned with international affairs and less local issues unless directly affecting them. Newspapers were for several decades the only outlets for advertisers to reach, large audiences, and this has made Newspapers heavily dependent on advertisement sales as their source of revenue. The increase of available mediums for advertisers to reach potential customers threatens the livelihood of the entire Newspaper Industry.