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Impact Of The Newspaper Industry On Hong Kong

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In the last 20 years the number of newspaper readers in developed countries, and accordingly circulation of the newspapers, is declining and public opinion about the future of the newspaper industry is pessimistic. However, the newspaper industry in Hong Kong is thriving with increased range offering of dailies and magazines.
By using Porter’s Forces for analyzing external factors, the following key factors could be identified that affected profitability of the newspaper industry in general and in Hong Kong in particular:

 Buyers’ Power: Changes in buyers’ needs/preferences
 Substitutes: Development of internet and online availability of newspapers’ content
 New Entrant: Free newspapers
 Rivalry and Market Size

Buyers’ Power
The world is changing and with it readers’ habits. Busy life makes us do everything on “the go”. Reading the newspaper from beginning to end is gone. We read news and seek information on various media at convenient time.
- The unified type of newspaper doesn’t satisfy reader’s diverse needs. Today’s reader is interested in light entertainment as well as finding relevant business or financial news by comparing different resources. Therefore, he or she is hopping from one media to another to find information that exactly matches her/his interests.
- Customers no longer want traditional written delivery of content. The modern consumer demands multimedia content delivery – they want to see and hear the story rather than read the words on the

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