Impact of 2012 Olympics on Hospitality

This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.

As a sporting mega-event, the Olympic Games have numerous social impacts on the people, not only on those from the host country, but on individuals all over the globe.

On the other hand, the Olympics have created a positive economic impact for the host country in many other ways. The increased tourism causes an economic boost

London was placed on the shortlist for the 2012 Olympics and Paralympics host city back in May 2004. The International Olympics Committee (IOC) eventually announced that London had been successful in July 2005 following a large campaign backing the bid. The bid for the games was led by London 2012; ‘a multi-agency stakeholder group, setting the vision and strategic direction for the games’ (Department of Culture, Media and Sport 2012).

In particular the local tourist trade, shops / hotels will benefit from the surge in visitor numbers. However, it is worth noting because the visitors tend to be temporary this mean that they want not be in the UK long because the Olympics games only lasts for a few weeks; this show there could be many empty hotel beds in the future. On the other hand people argue the Olympics can lead to a long term growth in visitor numbers. An example could be in China when they felt the Beijing Olympics created a feeling that China could be a popular tourist destination. ( Lloydsbankinggroup.com,2-15;

To be selected to host the the Olympic games, a city must have a full array of event venues. From stadiums, swim pools to golf courts and equestrian centers, these facilities which construction workers spent years building were in the limelight for a couple weeks, but then what happens?

Hosting the Olympics can be a very lucrative and smart investment for a city, as well as a very stressful event that can turn out to be more than you may have bargained for. The London Olympics had over 10,000 athletes in attendance and generate over 14 billion dollars. But London didn’t simply make 14 billion dollars, have a fun historic event and walk away. They spent practically the same amount and only came out with about $18.2 million in surplus. Considering the experience the city had and the history it brings to London, it seems that in 2012 it was an excellent

With over two hundred countries participating, the Olympic Games is easily considered as one of the largest multisport event known to history. The Olympics are held at a different country, and even more rarely at the same city. For a country to be chosen to host the Olympics, the country’s National Olympic Committee (the country’s representatives for the Olympics) nominates a city (from the country they represent) that they think has potential in hosting the Olympics nine years prior to when they wish to host the Olympics. It is a two year process that consists of: Application Phase, Candidate Phase and the Election of the Host City. The country that wins the election is given seven years to prepare for the Olympics. (International

The 2012 London Olympic Games, lasting from 25 July to 12 August 2012, was one of the largest events ever hosted in the UK. During this world-wide sport event, 4 billion people watched the opening ceremonies on television; more than 10,000 athletes from over 200 countries participated; 20 million people visited the city; and approximately $14 billion were generated (Kubo, 2014).

This is estimated to generate an additional two and a half billion dollars in tourism exports (Arthur Anderson/CREA,1999, p 2). The Olympic games have also provided an important boost to employment. The Olympic Co-ordination Authority(OCA) estimates that more than 35,000 people have worked on Olympic Co-ordination Authority construction sites since the first project at Homebush Bay was started. It is estimated that since the Olympic Co-ordination Authority was formed in 1995, over twelve and a half million hours have been worked on Olympic related projects. There will also be multiplier effects. According to the Olympic Co-ordination Authority, every job created on a construction site created two more off site for suppliers, material producers and transport workers. (Olympic Co-ordination Authority,1999, p5.) The Olympics also boosted North South Wales’ employment by 5,300 in an average year of the 12 years representing the Olympic period. In addition 2,200 jobs were created outside North South Wales over the same period (Arthur Anderson/CREA, 1999, p3).

Britain has been over the news due to the British exit the European Union, which this event is known as Brexit (Hunt, 2016). This decision brought a large impact on every country in Britain, but the Britain has not started negotiate with European Union about adapting regulations to minimize their negative consequences. Before people can list potential impacts of Brexit on Britain’s tourism, it is important for people to understand how well the Britain was doing in the tourism industry. In addition, it is important to analyze and understand what type of tourism impacts on Britain. So, people would know how Brexit will change its policy and what impacts will bring to their current life. It will provide an idea of how the changes of regulations will impact different countries and the region. Thus, it provides an understanding of how tourism helps to develop the Britain in terms of environmental impacts, socio-cultural impacts, and economic impacts.

We are working very hard with tourism businesses across England to maintain this momentum, and to ensure that the industry can benefit from the opportunities presented by the Queen’s Diamond Jubilee, the Torch Relay and the London 2012 Olympic and Paralympic Games. This is an unprecedented year – it is our job to inspire Brits that now is the time to take a holiday at home.”

Higham (1999) discusses that there are numerous problems, which will be evaluated with hosting an Olympic games such as, development issues, local resident issues, short-term affects, and security issues. In terms of development issues, there is a significant cost dealing with large scale sporting events, and economic benefits are generally received more by big time business interests not the host community. So the host community doesn’t benefit as much as they potentially could by hosting the

Olympic Games, as a global event, any Olympic Games will have a different impact on the environment, society, culture and economy of the host city and country. Especially since the 1980s, with the scale continues to expand, the impact of the Games on the host city and country of more concern. Another important issue will be social communities. For Olympic Games host city, it will has lots of change, like environment, social communities, local economic, etc.… But the host city still got something attractions and cultural staff. For example, Canada Whistler Winter Olympic Games, First, because of economic development, job opportunities increase, leading to increased consumer demand. Second, the Olympic Games will have a great demand for

Even when the world economy is showing a sluggish growth with uncertain employment prospects, the fast growing hospitality industry is heralding a pivotal change in career options with an exciting variety of career choices thereby increasing scope and future prospect of hospitality and tourism industry.