Impact of Advertisement on Consumers

1231 WordsJun 7, 20125 Pages
Background of study OBJECTIVE  To know the impact of advertisement on consumers.  To know how the advertisements affects the consumer opinion about the product.  To know which type of advertisements does the consumers like most. SCOPE  To check the response of consumers to the advertisements. LIMITATION  The advertisements- 100% of the advertisements are made on some illusive subjects, patterns and presentations that take the young children away from the reality in the feelings of fantasy what they like but those things move into their head for long time and kill their time and energy for their studies and other productive activities in that age.  Most of the news and information are manipulated…show more content…
A cross tabulation can be done by combining any two of the questions and tabulating the data together. This is a two variable cross tabulation. Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent age * designation 100 100.0% 0 .0% 100 100.0% age * designation Crosstabulation Count designation Total 0 1 2 3 age 0 7 15 8 5 35 1 13 7 9 8 37 2 4 5 5 7 21 3 1 1 3 2 7 Total 25 28 25 22 100 CROSS TABULATION OF MORE THAN TWO VARIABLES It is possible to have cross tabulation of three or more variables in a table. But most people find it difficult to assimilate information contained in three variable cross tabulations. For the purpose of bivariate analysis conclusions the two variable cross tabulation is quite adequate. Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent income * information 100 100.0% 0 .0% 100 100.0% income * opinion 100 100.0% 0 .0% 100 100.0% gender * information 100 100.0% 0 .0% 100 100.0% gender * opinion 100 100.0% 0 .0% 100
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