Impact of Advertisement on Consumers

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Advertisements are considered as an art to try to persuade people that certain products can make their lives better. Advertisements have been around in the United States since 1841. Advertisements influence society on what to buy. Advertisements lures society into buy their products. The basic role of advertisements is to provide people with basic information about a product. Companies hire celebrities to be in the advertisement in order to get more consumers to appeal to the advertisement. In Jean Kilbourne’s article, “Two Ways a Woman Can Get Hurt: Advertising and Violence,” she discusses ways how advertisements sexualize women and make them act a certain way to appeal audience to buy a certain item. Advertisements

I know that some kids are easily distracted, thus the problem of attention grabbing ads.

Advertising can be considered independent of other selling efforts, advertising always tries to effect sales constantly where as machines fore example may not be considered independent , because it has relies on other terms for example what is the use of machine without raw material or what is the use of machine without labor or both together. (G.M.Brown AND F.A.Macina, Jan1940, 2)

Pharmaceutical companies spend billions of dollars advertising pharmaceutical drugs to consumers, medical journals, and healthcare providers. In fact, according to Mahon’s publication “Impact of Direct-To-Consumer Advertising on Healthcare Providers and Consumers,” for every one dollar that pharmaceutical companies spent on advertising, the sales quadrupled to a shocking $4.20 (417). What is even more frightening, is that this extremely profitable return on advertisements is continuing to grow as pharmaceutical companies are increasing their spending on advertisements. As Fottler, Ford, and Heaton point out in the book “Achieving Service Excellence: Strategies for Healthcare,” the pharmaceutical industry is very competitive, so in order

I can be stated that children are easily influenced. When they are very young, most cannot tell reality from fantasy when vexing different mediums. They lack the experience and knowledge to understand the purpose of the persuasive advertising appeal.

To commence with, it is common to see advertisements in schools. This has myriad harms to children. Firstly, it is not befitting and the children will become demanding and will ask their children for these products. Secondly, the will be distracted towards these and their interest in studies will diminish. In addition to that,

Most kids do not think that advertising is harmful or bad. Children get introduced to advertising at a very young age which makes them become loyal to a specific brand or product. This makes it hard for kids to get unhooked from a brand or company. These are just little, minor problems though.There are many more, severe problems with children being exposed to advertising.

The techniques and methods used to advertise to the youth, convincing the kids that there isn’t a bad side to products and foods being advertised. The advertisers twist the truth to try to influence the youth, they use many different objects to help draw the youth in. “Marketing and Advertising” shows that not only do advertising corrupt the youth, they also make them make unhealthy decisions. The advertisers success is mind-boggling; advertisers use little things like glowing effects and it immediately attracts kids like wildfire. The manipulation of the youths minds due to advertisements are unreal but the kids end up making bad decisions due to the excessive amount of ads. Kids are never going to be able to make decisions that are honest and deeply

Kids are still easily persuaded, and will buy anything they see and like that is being advertised. According to $211 billion and So Much To Buy says, over half of eight to twelve year olds will spend their own money on candy and toys. While a quarter will buy books and one-in-five will purchase clothing. I think ads are bad for children, because they will use their own money or will keep begging their parents to get it for them.

Childern spend about $377 billion a year on products they see in an advertisment. In reality this is expected childeren are easialy manipulated and persuaded. The mackers of these advertisments know this. They make the product appear to be the greatest thing ever, which is why children need to know at a young age that not everything is as cool as it is put out to be.

As of today’s society, popular culture is growing, although, in order for our community to be any well-liked culture, advertising and marketing have to take part. When reading What We Are to Advertisers by James Twitchell and Men’s Men and Women’s Women by Steve Craig, people will realize that the main audience for advertising and marketing is what causes the “popular” of the culture to develop. In What We Are to Advertisers, the article examines that advertising is to not only label a product but to also label the consumer as they circulate all over this “pyramid” of social groups. For Men’s Men and Women’s Women by Steve Craig, his point of view is not about society purchasers as an entity, but about the main audience and how

The audience profile has also shifted to the high-income group. Local advertising, lower amount of money spent by the companies to advertise on radio is an added attractiveness for the players. All India Radio (AIR) - the national service provider owned and operated by the Ministry of Information and Broadcasting under the Government of India - is the largest player in the industry.