Impact of Cultural Differences, Internal and Environmental Factors at Airbus

1619 Words Jun 7th, 2013 7 Pages
Impact of cultural differences, internal and environmental factors at Airbus

Employees are affected by a number of internal and external forces that when combined produce given behaviours and attitudes. In this paper, I will consider the key factors affecting individual and groups’ behaviour and their corresponding relationship to the personal and organisational performance.
The scenario, Airbus’ manufacturing plant in Toulouse, is dominated by tensions amongst groups of workers with different cultural background. The impact of those cultural challenges, the pressures of delivering the A380s in time and the demands from the external environment will be some of the factors that will be considered in the analysis below.
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As Kotter and Schlesinger (1979) highlighted in their study, human resistance often emerges during organisational change efforts. Power 8, Airbus’ restructuring programme which consisted of undertaking a number of changes including job cuts, factory sales, new areas for components sourcing and leadership turnover, produces social tensions and management rivalries inside the organisation.

4. External environment
An analysis of the national and global context of Airbus is crucial to understanding the influence of external forces producing both opportunities and threats to the organisation.
Amongst those factors, pressures from politics, unions and public opinion are dominant forces in the case of Airbus. Competition in the global market, mainly between Airbus and Boeing, is also intense. Each company is under pressure and suffering from severe delays in delivery targets.
State shareholders naturally makes the company subject to political interests and government rules and regulations affect Airbus’ operations management and its decision making process. Questions are raised about the compatibility of the company’s economic goals and its commitment to more political and social objectives.
The leadership team need to engage and negotiate with trade unions, political parties and public movements to ensure success in the company’s outcomes. Thus pressure from different groups makes it problematic for Airbus to align the internal
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