Impact of Emerging Markets on Marketing

Today, firms have to deal with a global marketplace; marketers have no other choice. Participation in global marketing has begun to shift from a mere “option” to an imperative. The world is becoming more homogeneous. Distinctions between national markets

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).

Much of the information from this paper was constructed around the African survey conducted by McKinsey & Company, the number one consulting firm in the world.

Over the last decade China and India have adopted trends from western-styles. These are two heavily populated countries and their youth are gravitate more to western styles. There are many goods and services that can be offered to their marketers. This paper will describe the products that interest these youth markets. Compare and contrast the micro- and macro-environmental forces that influence the marketing strategies for these goods and services. Analyze the marketing strategies of these two countries and compare them with the U.S. consumption marketers. And finally, what opportunity for U.S. companies I might foresee.

Countries like China and Indian are no longer under-developed countries. GDP and per capita income of these countries is increasing exponentially that results in more purchasing power. The definition of Middle class is changing because of the increase in income levels. According to the article “3 great forces changing China’s consumer market”, it is predicted that China’s economy is projected to expand to $6.6 trillion by 2020, even though it is currently struggling. Three important factors are cited as the primary reasons for this transition

For example, Sainsbury’s has target customers in the emerging countries by providing new products which customers have not purchase it before which causes the demand of product to be high. In this case, it can help the market economy to boost up, increase the brand reputation and the revenue of Sainsbury’s. In addition, diversification is an advantage of emerging market towards business. (Pendleton, n.d.) For example, diversification is an advantage of Sainsbury’s due to they can be suffering when the local economy face a downward turn.

The local businesses tapping into more markets with the help of Globalization. The world is changing, we are living longer than before, capita income has gone up, advance in science and technology and change of poverty due to globalization taking part of our lives (Bildt). Employment and economic growth are recovering almost everywhere. “Since 1990, the share of people living in extreme poverty in the developing world has fallen from 47% to 14%, and child mortality -- a critical indicator -- has been halved” (Bildt). It all depends on what area you live that is changing because of the consumers believe certain countries make the best product.

1. Many U.S. firms do exceedingly well in the global arena. Which of the following organizations is considered to be the U.S. leader with global revenues approximated at $285 billion annually? (Points: 1)

When it comes to marketing, people have diverse opinion about marketing but most people define the marketing as “Marketing is the activity, set of institution, and procedures for creating, communicating, delivering, and exchanging offerings that have value for customers, partners, and society at large.” However, marketing plays an important role on American lives due to the community they belong to. We live in market oriented world where almost everything has its price. The market functions base on the need of the people, and cover both rich and poor societies. therefore, every community has been treated per their living standards.

In today’s world of constant change and technological advancements, it is imperative that marketers stay up to date and ready to tackle and challenges. Companies are battling neck to neck in order to make sure the products they offer are available and in the consumers mind. Not only do they have to be concerned about the local target audience. Now the reach is worldwide and the target audience can be a eclectic mix of races and cultures that demand the same product in many different ways. So the challenge faced by marketers is how to satisfy that audience. Looking a various examples, it is clear that while this is an attainable goal, it is not easy. Marketers can

The American Marketing Association defines marketing as - It is the activity includes set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large which adds to profits ( kotler & keller, 2012). Marketing Management means the analysis, planning, implementation and control of plans or programs designed to create, build and maintain beneficial exchange with target consumers for the purpose of achieving organisational objectives. The objectives of marketing management are to create demand through different means by providing information about the utility of product, customer satisfaction, to increase market share and profit, to create goodwill and public image. Today’s marketers are focusing to maintain reputation in the eyes of their customers. The term of marketing changes as the marketing environment changes. Now, marketing functions are not limited. Customers are smarter and more

As the name states, it is a measure of the market potential of a country using several dimensions, ratings, indexes and percentages. Currently, emerging economies comprise more than half of the world's population, account for a large share of world output and have very high growth rates, which mean an enormous market potential. With global marketing becoming more important, companies and marketers are attempting to determine which international markets they would like to penetrate and the appropriate marketing strategy.

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.

As we know, marketing is essentially a creative corporate activity involving the planning and execution of the conception, pricing, promotion and distribution of ideas, products, and services in an exchange that not only satisfies customers’ current needs but also anticipates and create their future needs at a profit. There have five (5) stages in the evolution of global marketing that emphasizing on the management orientations at different stages which are domestic, export, international, multinational and global marketing.