Impact of External and Internal Environments: Microsoft Case Study

2668 Words Jan 7th, 2018 11 Pages
The external environment of the company has been analyzed using a couple of industry segments, competitive forces, potential opportunities, and possible threats, whereas the internal environment is assessed through an analysis of its strengths and weaknesses. The core competencies, resources, capabilities, and value chain of the company is also analyzed in a view to identify the ways in which it can achieve a competitive advantage in its industry.
Introduction: Microsoft Corporation
Microsoft Corporation is an American multinational software corporation that develops, promotes, and sells a wide range of computer hardware and software products and services. It is the world's largest software company on the basis of revenues and among the most valuable and competitive organizations with respect to operational and financial performance in the Global market. Established in 1975 by Bill Gates and Paul Allen in New Mexico, Microsoft Corporation has made tremendous growth over a period of four decades. It is headquartered in Redmond, Washington and serves individual and corporate clients all over the world (Microsoft, 2013).
The major product lines of the company include computer hardware and operating systems (Windows), office suite (Microsoft Office), desktop and server…
Open Document