Impact of Global Marketing Environment and Strategies in Bp Retail Servicess in

This is a strength that reflects the strong sales during the period analyzed. Years 7 and 8 closely correlate with the overall loss of net sales, cost of goods sold and therefor, decreased sales numbers between years 7 and 8. The gross profit respectively is -16.3% or -$266,000 when compared to year 8. This is a weakness but still represents a strength because the company still grossed or made $1,371,400 before expenses. The horizontal analysis demonstrates it as a loss or a weakness, but positive sales in whether trending in a negative way are positive results when analyzing a positive gross profit. A strong manager would investigate why sales are down and make changes to ensure growth is seen.

on Net Sales for YR11 was 5.43% and YR12 was 5.43% remaining consistent in during this

a few percent, in 2012 the gross profit margin is the highest it has ever been

The results of the calculations of changes show that total revenues incremented by 19.2 percent. Because total revenues increased, total cost of revenues also increased, but the cost of revenues went up by 25.3% which is more than the rise in total revenues. However, gross profit also went up by 15% which is a fair percentage given that the cost of revenues rose more than the revenue. Moreover, the total costs and expenses went up by 19.2% and total income from operations increased by just a 9.5%. On the other hand, interest and other income decreased by 15.3 percent, but when seen as a dollar amount it was only $96, which is not an elevated amount. Finally, there was a 12.2% decline in taxes and a 13.2% increase in net income from continuing

The analysis of the net income of the company shows that the net income increased by 11.20% in 2014 and reduced by 5.59% in 2015. This shows that the 8.31% increase in revenue in 2015 has been accompanied by a reduction in the net profit. The profit in 2015 however, remains to be higher than that of 2013. The reduction in net profit could be due to a greater increase in costs than revenue.

The company shows increase in profits for the year 2012, when it is estimated at 10.43%. The Gross Profit for the year 2011 was 9.09%, which is considerably lower than the average 11.85 %. The Gross Profit Margin ratio is regarded as ‘a test of the

Cost of goods sold | (9,000) | 0.900 | (8,100) | Gross profit | 6,000 | |

The Influence of Economic, Political, and Social Factors on Firms The long controversy exist over the influence of economic , political and social factors on the success of the firms. With many economist believing that economic factors such as management structure contribute to the success of the firm. Karl Marx (1976)[1] and other economist argued that economic factors are not the sole determiner of firm’s success. Marx believes that political, social and economics plays a part in making the firm to be effective.

These are factors that can show the direction in which the economy might move in the present as well as future. It allows companies to set up future strategies in line with changes with the economy.

There are different types of factors that may affect your business. They are usually categorised in two ways; internal and external.

Firstly, exogenous factors over which the business has little control over. Secondly, the growth of the markets into which it sells. The competitive intensity of the business and the average profitability of the industry in which it operates is the final category.

Political refers to how government system and legal subject have an affect on a company’s capability to be gainful and victorious. Tax guidelines, copyright and property law enforcement, trade regulations, employment laws, political stability, safety regulations and social and environmental policies are subjects that must be thought of. For example, Tesco, working in a globalized situation with stores around the world, Tesco is now also open in six countries in Europe and those countries are Hungary, Poland, Slovakia, Republic of Ireland, Czech Republic and Turkey.

some critical factors related to the consumers & their buying patterns are the target market size & growth, sale cyclicity, & seasonality.

Income segmentation is a longstanding practice in categories such as cars, clothing, cosmetics, financial services and travel. However, income does not always predict the best customers for a given product. In this case, boost is affordable by middle class income group, as the price is above the average of the normal drinks such as bubble milk tea which is most popular drink and the major competitors of Boost. Furthermore, each generation is profoundly influenced by the times in which it grows up.

Businesses that wish to operate on a global scale must consider national cultures because of the four Ps of marketing. If a company wants to be successful on a global scale they must know how much it will cost to operate, what product they will be selling, how they will promote it, and where they will be operating in different areas. They will need to know if they will adapt to the market or keep the same business strategy they already have depending on different cultures.