Impact of Global and Local Media Advertisement on Children

“Television has changed the American child from an irresistable force to an immovable object.” (Peter). There was a time when all children wanted to do was to run, play, explore, and be adventurous. As time evolved, children have found more interest in television. Statistics show that a child spends 900 hours per year in school,and they spend 1,200 hours per year watching television. When asked to choose between watching T.V. and spending time with their families fifty-four percent of four to six year olds voted they would prefer to watch television. Television has changed the mindset of children over the years it has been proven that the more programs they watch, the more harmful it is to their brain development. T.V.

In order for advertisers to gain consumers of their products, the advertisers know they have to use certain strategies to reach out to all the different ages. Children today consume vast majorities of media spending up to 44.5 hours or more per week watching television, on the

The author is set out to target companies such as the fast food industry and its affiliation with child targeted advertisement. The article begins by

Television plays a very important role in everyday life. As children grow and develop, they can be influenced by what they see and hear.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

Technology throughout the past 30-40 years has become more advanced and accessible than ever. The television specifically has developed extremely since its beginning. What started off as a single camera caption, has developed into a full fledge worldwide availability. Within the United States, the TV is a normal everyday object common in households, hotels, schools, and even restaurants. There are approximately 118.4 million household in the United States that own a television set ( The Number of TV Households in the United States from season 2000-2001 to season 2016-2017 (in millions)).However, the increased amount of time spent watching TV has had a tremendous impact on people, especially kids. The differences in generations throughout the development of the TV has led to many questions, all revolving around whether or not the televisions has had a good or negative impact pertaining to children. Time spent watching television affects the brain, ability to learn, and skill levels in different areas (source. In the book “Last Child in The Woods,” Richard Louv discusses how children in the 1940’s would watch out the window at the scenery and have conversations, while children now sit and watch a movie on a flip-down video screen without knowledge to the outside world (Louv 16-17).

This I find rather ironic because young children and infants, don't have the need for TV. Sure, they will watch it if you turn it on and set them in front of it, but they don't choose to. Children would rather play outdoors in the sand and trees, not spend all their time in front of a television screen.

Marketing to children is not a new phenomenon; however, there have been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first part of my paper I will discuss why advertising to children is ethically wrong, I will then discuss what has changed; this will be followed by a discussion as to why it is a social problem and finally, I will conclude my paper by discussing what should be done to change it. Please note this paper is written in the first person as I have children and I have a vested interest in this topic.

back in the days young kids didnt look at much t.v like the ones in this generation they always had to do something not just sit around and do what they wanted to do.Its a differents if the parents look at t.v with them because its like cartoon and some kids stuff it reduce fear and increase leaning skills.

Professor Jeff Richards once said “Creative without strategy is called art, but creative with strategy is called advertising.” This quote is basically stating that advertisements use a lot of techniques and strategies to convince and persuade audience. Particularly advertisements use psychological feelings to persuade you positively or negatively towards a product. Advertising affects youth’s psychology by triggering feelings that make you want to buy their product.

Since the mid-twentieth century, researchers have studied the amount of television watched by American children. They found children spend more time, almost 5,000 hours, watching television than any other activity except sleep prior to entering into grade school (Liebert, Neale, & Davidson, 1973). These results rank television as the main source of entertainment for young children between the ages of three to fives years old.

Even at the most tender of ages, children are already active in the use of the media. The television is the main media that the children are exposed to at this early age. It may seem that the children do not understand anything in the televisions and could lead to some disputing the idea of its involvement in

Research shows that the time children spend on the screen, or receiving background television, considering that today's households generally have more than one TV set, is abundantly superior to any other activity and equivalent only to sleeping time, and—that 90% of infants is watching TV regularly despite the AAP's

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to