Impact of Globalisation on Nokia

Define and explain globalisation, then critically evaluate and illustrate the impact globalisation has had on a particular business, the industry it operates in, its country of origin and the country or countries the business has expanded into.

In this report I am going to define the meaning of Globalisation and assess the impact of globalisation on the way the business operate.

However that in 2007 the market of Nokia Company started to decrease and the reasons for that is the new competitions like IPhone from Apple that introduced smartphones, along with Android by Google, and Samsung. Even though Nokia Company results for 2012 were pre much good by having 101982 workers across 120 countries along with sales in more than 150 countries, and the reports for revenue were around 30€ billion. Nokia was announced to be the second largest world for mobiles phone makers in terms of unit sales after Samsung, with having world wide market share 18.0%. However that Nokia Company for current days has 3.2% in smartphones and they lost 40% of their revenue in mobile phone in Q2 for 2013. Nokia was listed in fortune global 500 to be world’s 274 largest companies for 2013 from revenue sides. So Nokia Company has good products, services, and reputations. Knowing that their products are good and have nice services, yet comparing to others like Samsung and Apple they are weak because those provide an outstanding products and services which consist of smartphones. So Nokia want instead of providing a good services and products to become like their competition and provide an outstanding products and

It established in 1871 and it is very old company. It was one of the biggest company in world in that time and it competition with other companies who is produce cell phone. The main product is cell phone. Nokia Company produce a lot types of mobile phone and different from other. There are phones with big screen and other with small screen. Also, they have phone with keyboard and other without it work by the touch. Also, Nokia Company provide other services which are internet services such as applications, music, digital media and messages. Nokia offers digital mapping and navigation

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

In the second quarter of 2007, Motorola had shipped 35.5 million mobile handsets whereby Nokia shipped 100.8 million handsets. Nokia emerged as a leader in the global mobile phone industry, holding a market share of 38.0 percent, by the 2nd quarter of 2007.

They will focus on Nokia’s key business areas: high-end smartphones and mass-market mobile phones. Each unit will have profit-and-loss responsibility and end-to-end accountability for the full consumer experience, including product development, product management and product marketing.

This research project is going to investigate on the Global Factors that influence UK business activities. This project will be looking into the main factors that influence businesses globally and how the businesses are working into the local, national or international market affected by global problems. The main areas about to consider are international trade, how UK businesses are trading internationally with the international market. What are the market opportunities for the customers, workers, suppliers, for business growth, market share to increase and entering new businesses to this market? Global growth will increase

One of the greatest things about Nokia is that they create technology that connects people all over the world from coding theories to saving energy and more. Future star trek ideas are closer because of companies like Nokia and the people who work for them. Nokia, which is a truly worldwide company, has over 160 nationalities, who are working in over 100 countries and coming up with new and better ways to help society by expanding on the human possibilities by using future technology. Nokia words about sustainability. We create the technology to connect the world, in a responsible way. Together. We invent, design, and deploy sustainable technologies that make a real difference to people’s lives, and take responsibility for the impact we can make in the world. (Sustainability) The people of Nokia are so focused on finding ways to solve real-world need, that they are spending over five billion dollars on research and development in

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Several years ago, the handset industry had healthy margins, but since 2001 the situation changed. Problems such as cost pressure, weak profitability and ongoing consolidation began to appear. The growth was getting slower. The U.S. and Europe markets were saturated. What to do then? Industry focused towards markets of Middle East, South Asia, Africa, China and India, where there was a high growth.

In the 21st century current world issues from Aids to global warming affect the whole humankind. Globalisation is just one of the terms that society has developed to make sense of these serious, complex issues. It can generally be defined as a tendency to greater interconnectedness of the planet’s economic and social systems. In the business world, however, it is a trend that involves an increase in the flow of information, capital, and trade across international boundaries. This phenomenon also includes inclination to the mobility of individual workers across borders. Globalisation, in the business world, has been taking place on for decades, and businesses have entered and competed in the international marketplace in multiple ways. Some firms open business in their home country and then spread to other countries. There are many companies that model this type of globalisation; among them are some of the largest in the world like Walmart, Ikkea, and Target. The other common model of globalisation is when companies decide to outsource their manufacturing to a foreign country to take advantage of cheaper labor; companies like Nike, Good Year Tires, and Gap are among the multitude of different types of companies that use this type of model for international expansion. In the last decades of the 20th century changing socio-political factors have transformed the face of economies across the world and globalisation has become a process that is about more than business. It

Let’s compare the figures in chart 1.6 and 1.7; in 2007, Nokia’s had a market share of 35.1% in the China mobile phone market (2G) which dominated the market. But in 2009, its market share dropped by 7% to 28.4%. Although Nokia’s sales in China have increased, but the rate of increase of its sales is slower than the market itself, hence the decrease on market shares. Like the CEO of Nokia, Olli-Pekka Kallasvuo said in 2010, “the global market has continued to grow at a healthy pace; the only problem for Kallasvuo is that while the market might be growing at a healthy pace, Nokia’s sales aren’t.

Globalization is the leading idea that has become the leading factor in business during the previous decades. This trend is affecting the economy, business life, society and the environment in a multitude of ways and nearly all businesses have been affected by these various changes. Some of these changes are related in part to the increasing competition and the rapidly changing technologies for information transfer. Challenging these changes will take some work on the part of companies; they need to keep in mind the key effects of globalization. If companies want to stay productive and relevant that is.

Globalisation is a leading concept which has become a major contributor for businesses to become international. Going cross-border has opened up so many opportunities for many emerging economies which in turn has increased the economic growth of those countries by manifolds. Globalisation has brought an era of rapid industrialisation and modernisation by giving organisations access to new ideas, technology, specialised skills and foreign investment. Globalisation gives a different perspective to organisations in terms of thinking and strategizing policies. In today’s world, we see organisations opting for globalisation because of the future growth which is getting highlighted as an emerging and imperative factor.