Impact of Google-Apple Competition to Smartphones Users in Indonesia

4485 Words Aug 24th, 2012 18 Pages
Research Paper:
MM BINUS Program
The Economic of Competition

written by
M. Grady Richata

Table of Contents

Executive Summary 2
Chapter I Introduction 3 1.1 The Overview of Apple Inc. 3 1.2 The Overview of Google Inc. 4 1.3 The Global Competition of Apple and Google 5

Chapter II Approach and Methodology 7

Chapter III Data Collection Technique 8

Chapter IV Analysis 9 1 2 3 4 5.1 Smartphones in Indonesia 9 5.2 Competition of Apple-Google in Indonesia 10 5.3 Impact of Apple-Google Competition to Indonesian Smartphone Users 12

Chapter V Findings and Conclusions 15
Chapter VI
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As of September 2010[update], Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion.2

In an article posted on Apple 's website on February 6, 2007, Steve Jobs wrote that Apple would be willing to sell music on the iTunes Store without DRM (which would allow tracks to be played on third-party players) if record labels would agree to drop the technology.3

Afterwards, Apple announced a large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad runs the same touch based operating system that the iPhone uses and many of the same iPhone apps are compatible with the iPad. This gave the iPad a large app catalog on launch even with very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the US and sold more than 300,000 units on that day and reaching 500,000 by the end of the first week. In May 2010, Apple 's market cap exceeded that of competitor Microsoft for the first time since 1989.4

1.2 Overview of Google Inc.

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising
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