Impact of International Environment on Mcdonald

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EXECUTIVE SUMMARY Every day we hear it on the news, read it in the papers, over hear people talking about it… and in every single instance the word globalization seems to have a different meaning. So, what is globalization? What are its main drivers? Why and how does globalization impact international business? What’s the future of international business? This paper, through conceptualizing the significance of globalization for international business and explore core concepts of the international business environment, will answer the above questions. Globalization can be described as a process by which the people of the world are unified into a single society and functioning together. This process is a combination of economic,…show more content…
To illustrate, the organization improves on establishing a positive mind-set from their core consumers. McDonald’s indulge a particular variety of consumers with definite types of personalities. It has also been noted that the company have given the markets such as the United Kingdom and India, an option with regards to their dining needs. This procedure is essentially identified in the field as market research. Information with regards to the appeal and potential fields of the market would double as obstructions to the success of the company if this area of the operations is neglected. Analysis: McDonalds should obtain the relevant information from the target market in addition to the individual customers of the organization. It is imperative that before a franchise is granted to a particular market, a well drafted and comprehensive market research should be conducted initially so as to establish the acts that would conform to good customs, public policies, and morals of the said Country’s society. TECHNOLOGICAL FACTORS McDonald’s generates a demand for its own products. The company’s key tool for marketing is by means of Online Face book and Google ads, Collaboration with websites like Snap deal and Times deal to promote sales in India, television advertisements, banners and hoardings. There are similarly some claims that McDonald’s are inclined to interest the younger populations more. Other demonstration of such a marketing strategy
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