Impact of Internet on Marketing

The role of marketing is to deliver the product or service information to customers and try to persuade them to make the buying decisions. Therefore, how to access to and present product or service for customers is of significance. The channels of marketing have been evolving fast with the progress of technologies. In modern society, internet technology has made huge progresses and internet and mobile internet change people`s life to a large extent. Online marketing has become a popular and effective way of marketing. Nowadays, Australian customers, especially the youth, have become used to surf on Internet to buy what they needs. Online marketing allows salespersons to access to target customers effectively at a low cost (Schegg & Murphy, 2003). Customers can also make comparisons and contrasts in the online shops based all over the world (Zhu & Zhang, 2010). The purpose of this article is to discuss three popular issues in the times of online marketing: the online retailer, digital platform marketing and eWOW (e-Word of Mouth). In the first section, the related literatures on these issues will be reviewed. After that, the causes and implications of these three issues

Remember you are not the only one competing in internet marketing; you have to be sure who your internet marketing is.

Currently, the technology has advanced and for companies to adapt to the new way they are being forced to adopt new selling techniques such as online marketing.

Web Marketing is also known as Internet Marketing, Online Marketing or E- Marketing. Web Marketing is the process of advertising which is generally done though online to evolve in front of customers. Internet world has brought new competition among organization which leads them to meet increasing competition, expanding market and rising customer expectation on web. To deal with the competition and to maintain long term relationship with the online customers companies must adopt and practice web marketing with the help of different strategies of Internet marketing. Marketing is done to acquire a large number of customers at one time with the help of advertising strategies and it is important no matter whether companies are

Internet Marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to for direct sales, as well as sales leads from websites or emails. Today, Internet Marketing is evolving into a broader mix of components a company can use as a means of increasing sales.

Irrespective of all the benefits of internet advertising it has got few challenges. Some of major limitations of online advertising are as follows:

But finding and holding on to top customers is still a challenge because, by nature, Web shoppers seem to be less loyal and more willing to spread their spending among various sites. In other words, the perfect consumer is as hard to find and retain, as he or she is to define.

Internet customers’ expect to have 24/7 service that is quick and easy with little to no contact with human members of staff. Speed is key. Maintaining a quick and high performing website is integral to ecommerce success, particularly during high demand times. Internet customers will become frustrated quickly if access is slow or not attainable and so will give up and try another rival business due to the ease of being able to visit multiple competitors within minutes. Surveys have shown that customers get frustrated with e commerce sites due to pop up adds, difficulty with finding specific items, service isn’t as good as in the actual store and the service isn’t personalised. For ecommerce businesses, customer expectations have become very high. They want cheaper products, in good condition with a quick delivery time and good customer service if they were to come into contact with an employee.

The potential of e-marketing as strong form of marketing has been discussed in many publications. Despite the worldwide and the Middle East1 overwhelming statistics regarding the phenomenal growth of e-marketing and all other forms on internet based media. There was never clear method, to clearly identify the future expectations of the internet marketing.

As you can imagine there are literally thousands of Internet marketers online and that number grows every day. Internet marketing is really an increasing industry of working in which regular folks are generating an income. Around the globe, men and women exactly like you and me are generating anywhere from a small amount of extra cash a month, all the way up to enough to replace their regular jobs completely with a better than full-time income.

Businesses that use internet as a marketing tool have the advantage of reaching many customers within a short period of time. Marketing over the internet enables the businesses to overcome the

Success, Failure, Prosperity all these are inevitable parts of business. You win one day, you taste the failure on the other. It is a continuous process and everyone is in the search of minimizing the rate of failure and enhancing profitability. Well, utilization of modern and advanced technology can help you out regarding this. When we are talking about utilization of modern facilities for business progress, the context of internet marketing will arrive quite obviously. Asking for the helps of internet has become undoubtedly an effectual process to create a buzz and do a solid publicity of your service and in turn invite more and more people to visit your site. Once it is made certain that the website contains all those information that prospective visitors would love to search for, a high rate of conversion can be expected.

Online Internet marketing has a low barrier to entry. Since the barrier is low, new entries should be able to offer more incentives, lower marketing cost, and innovative new ideas to market the advertiser products and service. The threat of new entrants is high because online advertising is relative at its early stages and few online Internet marketing firm has set itself apart from its competitor. (Gamble & Thompson, 2013)

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

“E-marketing is the result of technology applied to traditional marketing. It affects traditional marketing in two ways — increases efficiency in traditional functions, and the technology in e-marketing transforms many marketing strategies.” This in turn will result in new business models that add customer value and/or increase company profitability.