Impact of Internet on Marketing

3911 Words Oct 6th, 2010 16 Pages
Table of Content

Abstract 2
Introduction 3
Statement of the problem 4
Significance of the study 5
Literature Review 6
Methodology 9
Analyses 11
Conclusion 12
References 13
Questionnaire 14

ABSTRACT

Markets and increasing competitive pressure, of retaining the existing customer base becomes crucial for the future success of a firm. As a consequence, firms are increasingly interested in understanding the factors influencing and driving customer retention. One factor that has an impact on customer retention is the growing use of the internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internet marketing plan would
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STATEMENT OF THE PROBLEM

Some people believe that online marketing is the future of advertising, but there are some internet marketing restrictions that everyone has to deal with.

The major limitation of internet marketing is low speed internet connection. Low speed internet connections might pose a difficulty for companies who would be using highly interactive and complicated websites which uses a lot of graphics, animation and audio. The ever-changing and highly advanced technology of the internet requires technical knowledge too. Low speed internet connections might pose a difficulty for companies who would be using highly interactive and complicated websites which uses a lot of graphics, animation and audio. If individuals and potential customers are using dial-up connections or are accessing the internet through mobile devices, they may experience an inconvenient delay in content delivery aspect internet marketing is heavily relying on. They may not be able to fully appreciate the website and may opt to choose other providers. Sometimes, error messages also appear.

Also slow-loading websites may cause loss of revenue and clients for e-commerce businesses according to marketing and internet search engine companies. If the visitors have to wait too long for a webpage to appear on their screens they may divert to other web pages. Similarly, when a webpage is too slow, search engines cannot load it properly. In both

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