Impact of Media on Socio-Cultural Values and Social Institution in Indian Society

10316 WordsApr 29, 201342 Pages
The media, known as the fourth pillar of democracy, has a huge impact on the society. The effects are of course, positive as well as negative. Media is such a powerful tool that it literally governs the direction of our society today. It is the propeller as well as the direction provider of the society. Opinions can change overnight and celebrities can become infamous with just one wave by the media. The growth of media as an industry has accelerated over the past few years with new forms such as DVD and the internet changing the way we, the audience, consume and receive media. In an interdependent and globalized political world, the challenge of the media is to provide extensive coverage of global politics and to examine the impact of…show more content…
A growing number of readers now skip the print version of the newspaper (and hence the print ads) and instead read the online version of the publication. Magazines: Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. This medium allows you to reach highly targeted audiences. Advantages Disadvantages • Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience. • High reader involvement means that more attention will be paid to your advertisement • Better quality paper permits better color reproduction and full-color ads • The smaller page (generally 8 ½ by 11 inches) permits even small ads to stand out • Long lead times mean that you have to make plans weeks or months in advance • The slower lead time heightens the risk of your ad getting overtaken by events • There is limited flexibility in terms of ad placement and format. • Space and ad layout costs are higher Yellow Pages: There are several forms of Yellow Pages that you can use to promote and advertise your business. Aside from the traditional Yellow Pages supplied by phone companies, you can also check out specialized directories targeted to specific markets (e.g. Hispanic Yellow Pages, Blacks, etc.); interactive or consumer
Open Document