Impact of Persuasive Advertisements on Consumer Buying Behavior Towards Health Related Products.

1296 WordsFeb 4, 20136 Pages
| RESEARCH PROPOSAL FORMAT | | Research Title: | | Impact of persuasive advertisements on consumer buying behavior towards health related products. | Introduction: | | This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the consumer while purchasing and on the other hand it will help the marketer to improve their marketing methods as well.It will facilitate marketer to analyze the perception and buying behavior of the consumer’s for the advertisements of health related…show more content…
Buying intensions can be change after getting adequate comprehension. If the comprehension is giving better understanding to consumers, they will think to experience your brand or product by purchasing it (Macias, 2003).Advertisements and communication can be promoted by many ways. Mass-communication is one the most important tool now a days. Through this a simple knowledge can be build easily by the marketers. Now the use of digital media helps the consumer to select any kind of product to buy. They have power and knowledge of what to buy, where to by & from whom to buy. Mostly consumers get aware about the products through digital media and with the help of thif they make their decision to purchase (Zain-Ul-Abideen, & Saleem, 2011). | Statement of the Problem: | | It is the study to recognize the different persuasive tools & procedures for advertising the products related to the health and how it influence and induce the customers to make decisions for purchasing the product. | Model/Framework to be used: | | DEPENDENT INDEPENDENT VARIABLE VARIABLE Persuasive Advertisements Consumer Buying Behavior Emotional Appeal Celebrity Endorsement | Variable to be Studied: | | Dependent Variable: * Consumer
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