Impact of Promotional Activities at Mall and Consumer Behaviour

industry in investigating how aware and concerned consumers are of CSR practices, and how CSR activities affect consumer behaviour and their ethical decision making. Method: This study used a quantitative research approach with a semi-structured questionnaire via convenience sampling method. Results: The results showed that participants believed themselves to be ethical consumers. However in testing their knowledge of supermarkets CSR activities and ethical definitions, participants scored lowly…

No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6, Bucharest, Romania Tel: 40-731-338-803 Received: February 10, 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research, the concept marking a constant progress from the simple coordinating of promotional tools to a complex…

Impact of Promotional Strategies on Consumer Buying Behavior: A case study of Hollister Co. SUBMITTED BY: NOWSHAD MOURIN SHAWON LSC ID: L0044SZSZ1010 UWIC ID: ST20029903 NOWSHAD MOURIN SHAWON L0044SZSZ1010 SUPERVISOR ELLIE SEMSAR Page 0 Declaration: This dissertation is submitted in part fulfilment of the BA (Business and Management Studies). I confirmed that, this dissertation is a product of my own work and is not the result of anything done in collaboration. I agree that this dissertation…

THE IMPACT OF BRAND ENDORSEMENTS ON CONSUMER BEHAVIOUR IN MTN. 1.0 INTRODUCTION 2.1 Background of the Study According to the American Marketing Association, marketing is the process of planning and executing the conception, pricing, promoting and distribution of ideas, goods and services to create exchanges that satisfy individuals and organizational objectives. Thus, for companies and organizations to achieve their objectives, it is of essence that the marketing tools of product, price…

STUDY OF CONSUMER BEHAVIOR IN SHOPPING MALLS INTRODUCTION Marketplaces in urban demographic settings attract a large number of buyers and sellers, which can be termed as market thickness. The co-existence of many shopping malls with traditional markets in a marketplace causes market congestion. This problem may be resolved by developing small kiosks for transactions and allowing consumers to test out customised products and services from the main stores The growth of market share for…

Title PROMOTIONAL ACTIVITIES How you will be assessed | * You need to acquire core knowledge of how businesses combine promotional activities, such as advertising and personal selling, into a promotional mix and of how these choices are vital to the success of a promotional campaign. * You will need to consider how promotional activities are designed to alter customer attitudes, and investigate how the cost of promotional activities affects the final choice of promotional activities. |…

on the basis of a few brands of a consumer durable. The study is significant to advertisement. The analysis shows significant difference between the various brands of a specific consumer durable with respect to personal variables .The finding suggests that there occurs significant difference at a given level of significance. INTRODUCTION Consumer impact and influence is growing. "Marketing has finally become a conversation. Not between corporations and consumers, but rather a global conversation…

A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage, process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product, price, promotion and price) and the external sociological influences on the consumer (family, friends, neighbours other informal and non-commercial sources, social class and cultural and subcultural…

Introduction: Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups. It studies characteristics of individual consumers…

A Summer Training Report On “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY BHILAI (C.G.) Session 2012-14 Supervised By External Guide Supervised By Internal Guide Submitted by: Prof. Gazala Y. Ashraf Chhavi Patel Asst. Prof.…