Impact of Promotional Methods Essay

The two approaches have many aspects in common but there are two key differences that distinguish one from the other. The difference in cash accounting and accrual accounting is the way debits and credits are applied in bookkeeping. Cash based accounting recognizes income at the time it is actually received. This means that invoiced income is not counted as an asset until payment for the invoice is received. This approach is also used for debits and any expenses incurred are not posted until they are paid. Small businesses often time use the cash accounting because it is simple and easy. It is important to recognize that this type of accounting can complicate matters when the business is up for sale or a merger is offered. The type of accounting method used in any business should not be assumed.

When considering the use of cash basis accounting, it is important to understand the following advantages and disadvantages:

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

I would suggest that Panera Bread Company advertises their free Wi-Fi as a great spot for college students to relax and do some studying or homework. Everyone knows college students love to eat and with Panera Bread Company’s wide variety of food at a decent price this will keep them coming back. Also, they could implement buy one adult meal, get a kid’s meal free, it could start with only one day a week and then expand from there depending on how well the customers take to it. I really think this would give the potential to capture part of the market held by Applebee’s.

Promotions, marketing, and advertisements are typically created to acquire and retain consumers and to sell large quantities of a product. Every consumer may have a different perception of the same marketing tactic. This paper will discuss a promotion that was experiences personally, to what extent it changed or influenced my behavior, if the decision to purchase or not purchase would have been made either way, if it would have been different in some way, and what the seller could have done differently so that I would have done what they wanted.

1. Choose five TV commercials. Describe the commercials, identify and analyze the persuasive techniques (not the theories of persuasion) used in their attempt to change a consumers attitude.

Adjusted ending retail book value of inventory = adjusted the value of the retail book value of inventory to reflect the actual physical inventory on hand. This adjusts your books to match what you actually have at the store.

The fact that others engage in a particular behavior constitutes a kind of "social proof" that it is OK or appropriate

Accrual basis and cash basis accounting are important for financial statements because they are necessary methods of recording and documenting all income and expenses over a certain period of time. If this information was not recorded, companies would not have accurate financial information and would not be successful.

Establishing a relationship with a product brand sounds like a strange thing, we often have numerous relationships with the brands of products we purchase without even knowing why we do. The article by Fournier plainly defines that for a relationship with a brand to exist there must be some kind of interdependence between the product and the partner. The interdependence with the brand may be emotionally, economically, Robert B. Hinde (1979) best defines this interdependence relationship;

“How do I get my product/service out there?” This is a question that many people who plan to begin their own businesses, or even larger companies who have already established a name for themselves, frequently ask. Your product or service may be the latest and greatest on the market today, but that doesn't help you if no one knows it exists. You need to find someway to make yourself and your product known.

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.

Marketing can be characterized as a mix of behavioural and management sciences which are driven by instinct, imagination, motivation and transformation. An experimental methodology is needed by marketing to outline more up to date items. It requires expertise for recognizing new channels. Marketing additionally provide a broad certain idea which gives an individual the capacity to make an interpretation of thought without hesitation.

The Research was carried out to find the factors which influence sales promotion to a maximum level.