Impact of Promotional Strategies on Consumer Buying Behavior: A case study of Hollister Co.
SUBMITTED BY: NOWSHAD MOURIN SHAWON LSC ID: L0044SZSZ1010 UWIC ID: ST20029903 NOWSHAD MOURIN SHAWON
L0044SZSZ1010
SUPERVISOR ELLIE SEMSAR
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Declaration:
This dissertation is submitted in part fulfilment of the BA (Business and Management Studies). I confirmed that, this dissertation is a product of my own work and is not the result of anything done in collaboration. I agree that this dissertation may be available for referencing and photocopying, at the discretion of university.
Signature........................................ Name: NOWSHAD MOURIN SHAWON. Date: 14/09/2012
NOWSHAD MOURIN SHAWON
L0044SZSZ1010
Page i…show more content… 2 1.2.1: History of Brand Name: ........................................................................................................ 2 1.2.2: Opening and International Expansion:.................................................................................. 2 1.3 Rational & Significance: ............................................................................................................... 3 1.4 Research Aims and Objectives: .................................................................................................... 4 1.5 Research Questions: ...................................................................................................................... 4 1.6 Structure Of The Study: ................................................................................................................ 5 CHAPTER TWO: LITERATURE REVIEW ......................................................................................... 6 2.1 Introduction: .................................................................................................................................. 6 2.2 Business and Strategy: .................................................................................................................. 6 2.2.1: Business: ............................................................................................................................... 6 2.2.2: Business Strategy:
