Impact of Social Networking Websites on Business

2526 WordsApr 23, 201311 Pages
IMPACT OF SOCIAL NETWORKING WEBSITES ON BUSINESS | Asheri George MatembeleApril 16, 2013 | Table of Contents Abstract 2 Introduction 3 Literature Review 3 Comparison of Social Networking Websites 5 Benefits of using social network websites for business 6 How to Use Social Networking Websites for Business 8 Problems Associated with Social Networking Websites 10 Conclusion 10 References 11 Abstract A social networking website is a social structure build-up of individuals or organizations called “nodes”, which are connected by one or more specific types of mutuality, such as friendship, common interest, financial exchange, dislike relationships of beliefs, knowledge, prestige and information. This paper focuses on social…show more content…
MySpace is easy to use for anyone to submit profile information, even if they have lack of online experience. Comparison of Social Networking Websites There are several different social networking websites and hard to decide which are best for the business. Following figures and tables will give insight to choose suitable one for business somehow. Figure 1: Number of registered users on Major Social Networking Websites According “Figure: 1”, vast amount of users are registered in Facebook. Google+ and Twitter has only 25% of number of Facebook’s registered users. Businesses can be reached many targeted users on the Facebook easily more than other social networking websites. Figure 2: Percentage of Gender distribution by major social networking websites Benefits of using social network websites for business Businesses are getting insight about the benefits of using social networking websites to retain and attract customers. They began to see that their competitors are taking many advantages because of using social networking efforts, they quickly followed suit. Nowadays most of the businesses can be found on asocial networking websites. They are communicating with their customers and clients via social networking websites. They are updating their information or statuses and occasionally acting like they are a part of community. For some people, interacting with businesses on social networking websites gives them an opportunity to
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