Impact of Technology on Entertainment

1089 Words4 Pages
From a consumer standpoint, there are two major drawbacks of the current television model: a lack of flexibility and the potential for clutter. Cable and satellite services are usually structured as a packaged deal featuring a multitude of channels and programming. While access to more content may be desirable in some ways, most consumers have very specific tastes regarding what they want, thereby rendering most of the channels they subscribe to worthless. Additionally, cable limits the consumer to only watching shows on their television sets and at a specific time. This was not an issue in the past. Even the ability to skip through commercials on recorded programs with DVR can still be somewhat cumbersome to skip through the commercials. More importantly, the technologies that have been developed have made it easier for consumers to bypass these problems. Additionally, a generation of viewers has grown up in an age where technology has become an integral part of everyday life – and as such have grown to seek constant engagement and maximize the use of their time and attention span. One of the major reasons that all the digital platforms have been successful is the technological progress that has allowed them to flourish. Internet penetration, something that has happens to be taken for granted in recent years, is the key to this. As of 2012, 274 million Americans or 87.5% of the population had Internet access, nearly double the number of people in 2000. Of these, 166
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