Impact of the Presence of Sugar Daddies in the European Football Industry

Giulianotti, R. (1999) Football : a sociology of the global game. Oxford : Polity Press.

(iv) The company can form tie-ups with the popular European football clubs like Manchester United, Barcelona,

Based on their EV of 156 and Net Debt/EV of 0.12, they currently stand at the 6th position in the premier league, which means that they have scope for

Although the Marxists perspective is aware of its inequalities resulting from money in sport, it fails to recognize that sport can have for

Many people think that footballers are paid too much money for doing too little effort. However, this can be argued because they are people who have dedicated their entire life to this sport and therefore they should be rewarded. This leads us to the question: Do footballers deserve high salaries? Firstly, some famous footballers are paid huge amounts of money such as Cristiano Ronaldo who are paid millions of euros every year to play for his parent club Real Madrid . Currently the highest paid footballer is Lionel Messi who earns £40 million per year not including his sponsership money which is ridiculess . This makes us feel that it is unreasonable that there

The UEFA Financial Fair Play (FFP) Regulations have come to terms in 2009 and it has been widely discussed due to the nature of the rules that was imposed on the clubs. The aim of this short essay would be to discuss the impacts of FFP Regulations on the competitive balance in European Football. The first section of this essay is an introduction to the UEFA FFP Regulations. Second, we briefly introduce the Fort and Quirk Model that will be used to analyse the effects on competitive balance. Thirdly, we look at findings from sports economists on the FFP Regulations. The final section will be a conclusion and summary on the effects of UEFA FFP Regulations on the competitive balance of the leagues.

In order to manage a professional sporting organization, you must treat it as a business.

With the number of clubs which have participated in the UEFA competition over the past 12 years, a sample size of 6 teams will be selected for this dissertation. These clubs who must abide by Financial Fair Play regulations to participate in their competitions are Arsenal, Manchester United, Chelsea, Manchester City, Liverpool and Tottenham. It is also important to note that all clubs selected in this analysis has expense greater than €45 million, as UEFA’s break-even rule is subject to an exception of an acceptable deviation up to €45 million if the shortfall is covered by equity investment. As the Financial Fair Play has been in existence since 2010, financial statements and balance sheets for the selected clubs and the league have been

Although, the case study of Manchester United gives us a good example of a brand’s ability to globalize, it does not give us a clear picture into how a league as a whole accomplishes these same goals. To get this clear picture of a successful global soccer league we can review a case study by Matthew Holt that examines the UEFA Champions League and its ability to succeed. The UEFA Champions League(UCL) was established after the UEFA European cup started to see more revenue increases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. This was accomplished through selling the television rights as the UCL brand rather than allowing the clubs to individually sell the rights to the games. This increased the value of the television rights and in turn increased the profitability of the clubs. (Holt, 2007) UEFA sold this UCL brand

This assignment analyses how Real Madrid went from a local to global organization and turned into one of the most well known football clubs in the world by leveraging its brand equity and implementing successful marketing programmes throughout the world.

This is done precisely because a contradiction exists in the quest for all teams to have the best and newest facilities, there is a natural flow of the capitalist system, someone is always winning, whereas others are losing or at the very least, not winning as much (Harvey, 2006). Thus, the individual, the corporation, or, in our case, the athletics departments must always attempt to keep up with the most accomplished if they intend to win, but it is mathematically impossible for all to succeed (“The Role of Athletics”,

Economic theory introduces us to four different types of markets: perfect competition, monopolistic competition, oligopoly, and monopoly. Professional sports teams operate in an environment that is different than the typical business structure. The goal of this paper is to look at this industry, in particular the NFL, in an economics context and gain an understanding of the market structure of this unique industry. To do this I will discuss a brief history of the National Football League in the U.S. and how this organization is structured. I will also discuss typical market structures and type of

In this assignment I will be exploring the ways in which Internal and external factors have an impact on the core revenues of Clubs and how clubs themselves can potentially help put the factors in their favour. Topics such as Fans and their behaviour and Player conduct on and off the pitch will be explored. Things that can occur which clubs have little or no power over – such as a major political shift – which can affect a clubs income will also be covered.

It has been suggested that the UCL is a product of societal evolution. After forty years without change the European Cup had become commercially obsolete to broadcasters and sponsors due to the lack of guaranteed matches involving Europe’s biggest clubs (Ahlstrom, 2002). The knockout format allowed for clubs who would bring in large sums of revenue to be eliminated after merely two games.

The descriptive stakeholder theory can also be useful to the settings in trying to state whether and how the football clubs do listen to the stakeholder’s interests. Also in this context the clubs can rely on their loyal customer base. Even though if you treat them bad (expensive tickets, changing the club badge and colors etc.) they will not ultimately stop buying the product. You might however as a owner/ shareholder have a customer rebellion on your hands. Shareholders can more easily sell their stocks if they feel neglected by the club, suppliers will search for other