Implement And Monitor Marketing Activities Essay

Outline your marketing strategy, mission and goals. Include financial highlights such as sales and revenue forecasts, projected growth and market share, and expected profitability. Briefly reference the current market situation as it relates to your product/service and company and outlines the opportunity. Point out key success factors and/or major pitfalls you plan to avoid. Reference major actions, changes or trends you anticipate over the next three years, and how these will impact your marketing strategy.

Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product

Establish guidelines for researching and gathering information and work with the staff to gather and evaluate the data.

1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.

Kudler is planning to have an annual revenue increase by 5% within 12 months breaking it down to four categories. A quarter percent gain is anticipated in the projects launch as well as the training of employees’. Profits will increase by a half of a percent during the assessment and alteration of the project with the promotion of the Frequent Shopper Program taking place at this time as well. In each phase of the development customer satisfaction will increase so will revenue, which will lead to an overall increase of 4.75% (Kudler Fine Foods. (2004). Apollo.).

The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.

3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Chef took good information about the market and knows a lot about the common characteristics of the target group. This information will be used to better understand who is served, their specific needs, and how chefs can best communicate with clients.

Home Chef has been looking for methods not only to expand its footprint nationwide, but also to build a distinct brand image to increase market share in the competitive environment. The company delivers a weekly culinary experience to the customers, which is completed with fresh ingredients and step-by-step recipes. The purpose of this report is to offer Home Chef with the threats it might face in the future in regard of their competitors.

The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasingly obsolete which makes digital technology the way of the future. The target market isn’t an exact demographic or geographical area but rather, anyone with access to the internet and a need to travel. The marketing strategy will reach millions more potential traveler by increasing awareness through digital means such as social media outlets, strategically place internet ads, and customer direct electronic mail.

As I read the articles and after I made some research about marketing, I noticed that there are different roles. For example, one that caught my attention was marketing manager. The salary was not what caught my attention, because they do get paid very well. But what caught my attention was the name. When I read the the first article, I thought it would be simple. I thought it would have been simple, because in high school I was the soccer captain and manager for the varsity and junior varsity team, and there was not much to do. Once I research the job description for marketing manager, my whole idea of a simple job flew away. A marketing manager has to do a lot. Some examples of their job descriptions are “plan marketing and branding objectives”, “expand product solutions and offerings”, “prepare and adhere to budgets” and the list keeps adding up (http://www.americasjobexchange.com/marketing-manager-job-description). A marketing manager has an important role in keeping the company or organization stable or even improving.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.

Performance targets to staff: customer service skills need to be 6.2%, customer complaint rates should be no more than 3.2%, product knowledge test needs to be 10.2%.