Implementation And Monitoring Of E Marketing

This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other Telecommunication networks.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

Consumer trust- Online businesses can sometimes struggle to convince consumer that their websites are safe as the consumers are worried about their personal information and are also afraid about the security. They could also be concerned as to whether the website they visit is real or a fake version. Hackers are the reason why businesses online struggle to guarantee consumer’s their personnel safety because they steal money from their credit cards and they also cause viruses on their computers/laptops/phones or other electronic device.

Company’s marketing objectives: to increase the sales to $ 10 million and improve the brand image by 5 %.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

E-Marketing is part of an organization’s e-business activities. It is the use of information technology in the process of creating, communicating, and delivering value to the customers and for managing customer relationships in way that benefit the organization and its stakeholders (Strauss and Frost, 2010). According to Michael Porter (2001), he said that “The key question is not whether to deploy Internet technology-companies have no choice if they want to stay competitive-but how to deploy it.” E-Marketing strategy need to provide consistent direction for an organization’s e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business. E-Marketing strategy includes segmentation, targeting, differentiation, and positioning. It is also known as Tier 1 strategies (Strauss and Frost, 2010, p.51).

Internet marketing is no longer a foreign word but still, many business owners stay far from understanding the true essence of internet marketing nor do they know

The growth of the internet enters into marketing world (Kımıloğlu, 2004). The internet is used as another marketing tool in several purposes; a cost-effective advertising channel (Eri, Islam and Daud, 2011), a resource for customers’ personal data obtaining (Pope and Lowen, 2009), and a market place (Lwin, Wirtz and Williams, 2007). Apart from those rising benefits, there are also problems and ethical issues growing aside. Privacy seems to be the biggest issue that marketers have to deal with the growth marketing use of the internet (Pitta, Franzak and Laric, 2003; Miyazaki, 2008). Many researches found that privacy could have effects on trust, loyalty, and attitude on customers toward companies doing business on the

The potential of e-marketing as strong form of marketing has been discussed in many publications. Despite the worldwide and the Middle East1 overwhelming statistics regarding the phenomenal growth of e-marketing and all other forms on internet based media. There was never clear method, to clearly identify the future expectations of the internet marketing.

George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic

The potential benefits ofdigital-based strategicapproaches of m-commerce and e-commerce have not been questioned. Achieving such benefits has a concern among current practicing managers and scholars alike. The rush to join the e-crowd have made many organizations utilize a me-too approach to the implementation of m-commerce and e-commerce. These organizations lack the systematic and integrated strategy needed to realize the potential benefits ofdigital technologies. These organizations do not have a complete, well-integrated digital strategy. A piecemeal approach, coupled with me-too orientation will result in anineffective implementation of strategic e-solutions, such as m-commerce and e-commerce. This leads to investing in attractive technologies without having well defined strategy to use such technologies strategically. This approach to implement digital-based technologies, such as m-commerce and e-commerce, is bound to fail, as it lacks the strategic focus needed to support the customer orientation.

Internet retailing has been receiving substantial attention in countries as a result of significant growth of EC not only in developed countries, but also developing countries recently. Understanding the adoption of EC is becoming important to improve retailer’s performance in succeeding. However, there are still limited number of studies and research given on the relevance of e-commerce.

E-market or internet marketing is getting wider as the consumer only need the internet to buy or order the stuff they needed. They don’t need to go to the actual place to order but with just a single click they can have whatever they want. There are both advantages and disadvantages in e-marketing. However, as modernization occurs e-marketing is something many can’t live without. Everything is made easier with a click on the finger tips as the consumer have everything at their expense. However, if the E-marketing dominated the business world, it doesn’t mean that the traditional marketing will be replaced.

Electronic Commerce is methodology of working together through machine systems. An individual sitting on his seat before a machine can get to all the offices of the Internet to purchase or offer the items. Dissimilar to conventional business that is completed physically with exertion of an individual to go & get items, ecommerce has made it simpler for human to decrease physical work and to spare time. E-Commerce which was begun in ahead of schedule 1990 's has taken an incredible jump in the realm of machines, yet the way that has obstructed the development of e-business is security. Security is the test confronting e-business today & there is still a considerable measure of headway made in the field of security. The principle

According to Paulus H. A. Andreki, Rashad Yazdanifard (2014), E-marketing is growing at a dramatic pace and is significantly impacting customer and business market behaviors. As a result, most firms started developing e-marketing strategies.