Implementation Of The Tabaco Plain Packaging Act 2011

Tobacco has and still is the most important public health issue faced in Australia and internationally. (Jochelson, 2006). Many countries such as North America, England, Australia, Canada and Ireland have introduced policies regarding smoking in public areas and restriction of smoking in indoor areas. (Thomson, Wilson & Edwards, 2009). The government, community leaders and policy makers work towards introducing policies that will stop consumers from smoking in public areas. (Pizacani, maher, Rohde, Drach & Stark, 2012). Government intervention should extend public smoking bans so that second hand smokers can be safe, a better environment and less death incidents relating to smoking.

Several product tactics were develop and used simultaneously at different levels such as federal state and city in order to promote a healthier lifestyle smokeless. Tobacco is addictive what makes quitting very challenging so combined strategies seem to work better giving the person the ability to choose the combination that better works at any time. The first and most promoted product strategy used by the CDC “Tips from Former Smokers” as well as “Illinois Tobacco Quit Yes” Programs is widely spread information about the harms tobacco consumption can cause. The media has spread knowledge not only in smoke products as cigarettes but also smokeless tobacco by showing real stories with real people whom are suffering the consequences of tobacco use. The intention is to highlight the product’s harm and make it less attractive to both, current users and potential ones. Once the decision to quit has been made it is necessary to raise awareness about alternatives to help during the process. This is another very important strategy used by these campaigns. Tobacco surrogates such as patches, guns, Inhalers, and others are made available over the counter to anyone who needs to buy them. These products help with the cravings and withdrawn syndrome.

Tobacco companies are no longer able to produce advertisements and brand their packaging (only brand name is allowed in plain text) with the introduction of the Tobacco Advertising Prohibition Act in 1992. With the acts in effect and the demonisation of the market it has made it increasingly harder for tobacco industries to enter and compete within the market. The result has led consumers to foreign markets for particular and cheaper goods (if customs doesn’t seize it), or illegal markets that are able to smuggle or grow tobacco in

How does standardised tobacco packaging (plain packaging) affect the appeal of tobacco brands and user-brand associations (people's perceptions of the typical users of the brands)? We explored the effects of plain packaging on a) mean ratings of appeal and user-brand associations, b) collective differentiation, i.e., how brands differ from each other in terms of average ratings of appeal and user-brand associations, and c) idiosyncratic differentiation, i.e., how individuals differentiate between brands in terms of appeal and user-brand associations.

The initial literature search produced 447,851 articles. After limiting the search to peer-reviewed articles available in full-text, the count was reduced to 19,629. Restricting the results to those studies published between 2007 and 2017 and United States geography resulted in 634 items. From examining the titles and abstracts of these works, 20 were selected for full-text examination. Of these, six met the inclusion criteria and were selected for this evidence-based, systematic review of health policy. These articles were chosen because they discussed young adults and provided potential areas of regulation, such as advertising, marketing, and flavoring restrictions that may reduce e-cigarette use in this population.

In Australia, tobacco accounts for 9.6% of the total disease burden, 20.1% of total cancer disease burden every year, and estimated social and economic costs of smoking is $31.5 billion, putting a heavy financial burden on the Australian community.4 Smoking tobacco causes 16 types of cancers and only for lung cancer; in 2008-09 Australia’s health expenditure was $210 million.4 Furthermore, according to World Health Organisation (WHO), 10% of total deaths globally caused in 2015 would due to smoking.4 However, rates of smoking in Australian adults have declined from 2001(22.3%) to 2011-12 (16.3%).5 This could be attributed to different government policies implemented to curb this epidemic, such as plain packaging, smoke-free environment legislation, ban on smoking advertisements, heavy taxes on tobacco and public education programs through mass media.6

With the looming possibility of implementing plain packaging on cigarette cases, the lobbyist involved uses certain facts to shed light on the seemingly hidden implications of the plain packaging policy. The main concern of the lobbyist and the advantage point lies within how uninformed the general populous is. The lobbyist essentially claims that the plain packaging policy has no proof of being an effective method of diminishing the number of smokers. Though the lobbyist asserts that it is invalid, this research essay will introduce compelling evidence and experimental data that suggests that the notion behind the plain packaging policy is actually an efficient method for minimizing the popularity of smoking. This paper will also look at opposing points of views that argue otherwise and the issue with their allegations. Before analyzing academic sources that convey the effectiveness of plain packaging, it is crucial to understand what plain packaging is and how it works.

Complete bans on the tobacco products give a better decrease in tobacco consumption. This is evident in the investigation of UK’s Department of Health (1992) which found out that the banning of advertising resulted in fall of smoking.

However today, it is not enough to optimize the cost of packaging. They are aware that they must offer a product concept in an innovative packaging to meet the new challenges of a saturated market, to differentiate from the new generation of consumers and fight global economic threats.

However our concern here is not only about the cigarette as a product but with the ethics of cigarettes as well, that affect the social process of marketing. This is because marketing process makes things worse and is also considered as unethical, and as a result has a significant negative impact on the societal welfare. Multinational tobacco companies apply sophisticated strategies ( such as putting flavor in the cigarettes and placing cigarettes in the shops near the sweets to make them more appealing) and invest huge amounts of money for marketing, in order to establish brand familiarity and future loyalty among young peoplem, to secure profits in the long run. 'The tobacco epidemic is a man-made international health crisis, created and sustained by multinational tobacco corporations.' (Yach, Brinchmann, Bellet page 2).

Every day, more than 3,600 teens smoke their first cigarette and about 900 teens become daily smokers. Over 15 billion cigarettes are sold worldwide daily. Approximately one out of seven people smoke tobacco products which is about 1,142,857,143 people! 5 million of these smokers die every year and it costs them over 4,000 dollars each year to maintain their torturing addiction. Tobacco product consumption is a serous problem that must be resolved. These products are advertised as a product that will make users look cool and sexy to all people including kids. The more children that are attracted to this deadly product, the more deaths the world will have from the diseases that tobacco causes. Although tobacco products are the leading preventable cause of death and should be illegal, it is nearly impossible to achieve this goal. Instead, the tobacco industry should focus its efforts on creating a much healthier product for smokers.

Since the initial onset of using tobacco products such as cigarettes, Americans have been infatuated with products that give them a sense of calm or relaxation during stressful situations. Many rely on the act of smoking cigarettes to get those outcomes. Unfortunately, regardless of health hazards to oneself and those around them, there is still a very popular and high demand for consumption of cigarettes. With the threat of more Americans becoming ill or even expired due to the consumption of tobacco, the government’s strategy is aimed at

With the right structure and appeal to the target consumer, marketing can make or break the sales of a product. Tobacco companies are constantly looking for ways to attract new consumers ensuring each generation of teens and young adults are addicted to their products; continuing their success and cash flow. The most effective method of finding new ways to appeal to consumers is through market research and over the years, tobacco companies have done a considerable amount. Their research shows that since the 1960s they’ve had an astonishingly high interest in young smokers, despite their claims to only be interested in adult consumers. Why do tobacco companies have such a high interest in teens and young adults? Because their studies show that people seldom start smoking after the age of 25 and begin smoking before the age of 18. Out of 5500 research documents that were collected, 20% of them were teen and young adult

In compliance with this philosophy Cummings et. al (2004) conducted a study to appraise the cigarette purchase pattern of smokers in Erie and Niagara Countries. Based on their research, price can also be a great influence in smoking behavior. Caponnetto et. al (2012) also recognizes that using electronic cigarette can aid smokers to quit from smoking, can help in decreasing cigarette consumption or to continue have smoking

The public’s view of cigarettes has changed drastically over the years. Cigarettes have been used as a stress reliever or as a status symbol since they were first created. Those who have enough money to purchase cigarettes as a luxury are looked at as higher class citizens. People began striving to be wealthier and more attractive in order to achieve the American dream. The growing popularity of cigarettes for all genders was a massive boom for the tobacco industry. Prior to the age of 20’s, women smoking in public were seen as a taboo and inappropriate. This view of women changed when cigarette companies started using women as their main advertisers. During the roaring 1920s, women were fighting for equality, and many women turned to cigarette smoking to make themselves look sophisticated. One advertisement capitalizes on the urge women have to be skinny and uses it to sell their cigarettes, while the other urges those to stop smoking in order to save their health. These two advertisements promote opposite arguments of a commonly used product, cigarettes. Though from different eras, they both use similar strategies to convince the audience to be for or against cigarette smoking.