Implementation Plan

1245 Words Jan 27th, 2013 5 Pages
Starbucks primary objective is to establish the company as the most recognized and respected brand in the world (Starbucks Website). Starbucks is a gourmet coffee shop so they must increase their name brand so as to justify their gourmet status. In order to maintain its success Starbucks must implement an effective implementation plan. A company may have a great product, but if it fails to identify a specific market, or to use a proper marketing plan, it will not be able to successfully reach the consumers. Over the years Starbucks has been successfully able to take simple activity carried out at home to the pinnacle of commercial success. By expertly executing their marketing strategy Starbucks has taking coffee service to an art form. …show more content…
In a sense, functional tactics translate thought (grand strategy) into action designed to accomplish specific short-term objectives. Every value chain activity in a company executes functional tactics that support the business’s strategy and help accomplish strategic objectives.” (Pearce, and Robinson 2011) Starbucks must maintain its high quality strategy. In areas of employment that company must improve its benefits package so as to improve the moral of its employees. The company must not be lured away from McDonalds low price approach to coffee. Starbucks has been facing heavy competition most recently. Companies like McDonalds are producing coffee on a much cheaper scale than Starbucks. In the past there were few companies in the gourmet coffee business but that is now changing. In the beginning Starbucks was able to use its marketing prowess to create a favorable image of premium gourmet coffee shop experience. This marketing strategy was what gave Starbucks its major advantage over its competitors. The company also used this marketing strategy to place over 17,000 outlets worldwide and to have each outlet meld into their communities. Action Items In management, an action item is a documented event, task,
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