Implementing A College Student Discount Of 10 % On All Purchases With A Valid College Id Essay

The store will also stock products in all different price ranges in attempt to allow people of all income levels to enjoy the hobby. Certain products will be eligible for payment plans as well.

value a consumer pays for while paying for the perks; like head of the line privileges, discounts

A weakness that Second Cup has is that their pricing, compared to other competitors, is more expensive than most. Because Second Cup Ltd pledges to buy fair-trade and organic coffee beans and tea, the prices at which these ingredients are acquired is higher, which directly impacts the price of each beverage made. This alone can influence consumers to gravitate towards more “economical” options. Another weakness Second Cup has is that their café card does not offer extras that would make their card more sought after. Some of their competitors offer rewards programs, which are more popular. Starbucks for example, offers customers a rewards card where once a customer registers they receive emails with personalized rewards, such as receiving a free drink on your birthday.

Some students might have a discount for going past $100 purchase or purchase something from store for each person in their family.

Our survey shows that full-time juniors who commute to campus, who are first-time buyers of the bookstore. Because our application promotes a convenient way to purchase books, our survey proves that these students have a high value of concern for when the books will be received. This is shown by a combined percentage of 48.39%; 9.68% who value convenience a great deal, and 38.71% a lot. Our features such as on-campus pick up will be a highly effective when promoting our application. These students also have a tendency to purchase online, showing that 51.61% say definitely yes. Our phone application allows students to purchase their books on the go and allow commuters the lenience of off-campus purchasing. One of our best options for our target segmentation is that we offer a variety of options regarding rent and e-books. This is the same model the bookstore uses but we digitize it. According to our survey, a majority of 38.71% of these students want a great variety. The most impactful variable is the price. Price is overwhelmingly 67.71% a great deal to this target segmentation and it fits perfectly with our price modeling plan and our app will be price matching with Amazon, Chegg, and other online bookstores. Our target segmentation is going to be first-time buyers, our research shows that 45.16% of these students have never purchased a textbook from the bookstore. It would be unfair to assume they never heard of a college bookstore so the other possibility is that the reputation of the bookstore is well-known to be overpriced and unpopular. Finally, because our application does not reflect the drastic overpricing of the bookstore and capitalizing on the convenience of purchasing books we believe that students who commute and are of junior classification are our best target for maximizing

Runaway Discount ( the Company) in an effort to increase its sales implemented a customer referral marketing scheme “Refer-a-Friend Program” to increase its customer base. Under this program a $25 credit will be provided to existing customer who refer their friend to the company and referred friend purchases merchandize from the company. The existing customer can apply this credit of $25 to their future purchase from the company.

The words “free college tuition” spark interest in any college student with accumulating debt. In fact, this topic is so incredibly supported that Bernie Sanders implemented it as a core interest in his 2016 campaign. Once Hillary Clinton became the Democratic nominee, she decided to take it on herself with an extensive plan that guaranteed students free tuition. Unsurprisingly, free tuition resonates extremely well within the student demographic. To forty million Americans, free tuition eliminates the largest problem for students: debt (Hess, 2017). However, free college tuition generates the inverse of what these low-income and middle-income students believe. In fact, free college cripples them from multiple perspectives; students will end up spending more financially, will be less likely to graduate with a degree, and will be subjected to more inequality and less exposure.

Consumers respond to the "Buy One Get One Half Off" (or BOGO 1.5) sales promotion because it gives an impression of savings and serves as an incentive for the consumer to get two items for one and a half price. Perhaps, rational consumers evaluate their choices and act systematically to achieve their objectives. Marginal changes are incremental changes to the existing plan of action. The rational consumer can precede a better decision when thinking of the margin. They only act if marginal benefit exceeds the marginal cost. If acting on the promotions, the consumers will receive a better value by purchasing the products. On the other hand, if the consumers choose to forego the deals then the promotion does not support consumers' objectives.

The idea came to Price when the owner of a local coffee shop started having problems with the company that processed credit card payments, accompanied by high fees. He felt he could provide a better, more efficient service at reduced rates, promoting the growth of community business. It continues to uphold its strong values and commitment to superior customer service.

The question of whether credit card companies should market on campuses or not, brings many different opinions, some of which are driven by personal experience and some that are driven by profit. There are those who do not agree with this because they know what they have gone through with credit card debt. There are also those who say they should market on campus because they are adults and contribute to the company’s profit. Even though students are adults and need to earn credit, credit card companies should not market to college students on campus because they are too naive and this results in graduating with too much debt.

✓ The membership fee keeps the member motivated to engage in repeat purchases until the first reward at least. This provides with sufficient time to understand customer behavior and design offerings which can help build a relationship.

This can ensure that at ‘peak’ times of the day, AHC will be making more revenue, but there may also be an increase during ‘off peak’ times. AHC must also make sure that because of the higher prices, they don’t face a loss of consumers if they do decide to use price discrimination. Option A displays such pricing in which additional charges may be given, however if AHC wishes to maintain its customer base, as well as attract more while prices are being raised, they may need to offer consumers extra services, discounts or deals such as ‘ 3 Pilates classes for the price of 2’ for women which will help maintain good relationships and loyalty with members in the long term.

Daniel Evers has worked in numerous cities and states over his career. I asked how educated his general clientele is, he responded without hesitation. “Over my career, I have noticed a dramatic increase in the number of lawyers, nurses, pharmacists, and high ranking military getting tattooed. The common thought when I began my career as an artist was that only drug users or gang members were tattooed. Now it is common for business owners and veterinarians to have tattoos from head to toe.” (Evers, 2016)

Shopping and buying have become an addiction, to consume increasingly of what is not needed. Consumers are compelled to shop and purchase items that are, for a brief time, marketed at a discounted rate.

The consumer can control their spending with the card. By loading the card with the amount they allocate for coffee they can track their spending more effectively