Implementing A Reservation System That Can Be Implemented Into The Operations Of Mcquarrie Hotel

Today’s on-line travel market is succeeding because the companies are using a more software-centric, online business model termed “E-commerce.” This has become the popular avenue for businesses as it mirrors the ideas of mobility. The sheer amount of data available, coupled with the advanced operating systems and social media platforms, have created new possibilities for E-commerce organizations. The infrastructure of E-commerce has expanded into platforms such as peer-to-peer networking, crowd-sourcing, social websites, and mobile devices and media. E-commerce trends are findings ways to incorporate every aspect of our daily lives into an online package associated with our everyday needs (Fishbein, 2013).

Anderson, C. (2012). The impact of social media on lodging performance. Cornell Hospitality Reports, 12(15).

Organization: Rentals are split evenly between reservations and walk-in customers. Reservation are entered in loose leaf binder which are separated by tabs for each business activity. Linda has created a Microsoft access database to record a reservation. She also uses and inexpensive accounting package to keep HKS books. Janet Jacobs who is a local college student, helps to handle telephone inquiries and reservations. Linda print out a reservation list each day and for reference she color codes lines to show the available or reserved status of each rental kayak.

Joie de Vivre’s marketing strategy for Good Hotel is social media and word of mouth. The strategy of word of mouth is most

This article focuses on the use of technology on services rendered and the perception of the customer to communication during the transaction. The authors are professors at various prestigious universities and produced the article with support from the Cornell Center for Hospitality Research. They support their work using accredited studies, peer reviewed journal entries, and accredited books on the subject. Although the article focuses on sales the information will support my arguments pertaining the the effects on humans

3. STREAMLINED PROCESS. Manage your bookings on a calendar and get notified every time a new one comes in.

Each year the objective was to increase and attract more occupants which she did for the company. Also, the introduction of internet communications is a big plus for the business traveller using the hotel. We now know how important the internet is to every type of guest these days. Furthermore, location positioning is important and with hotels located on major highways, office complexes, airports and surrounding large shopping centres it is fighting other competitive hotels.

This paper will discuss Hotel Escargo’s new processes for check-in and check-out. It will discuss a hotel offering, how it will improve the hotel’s customer satisfaction and have a new process map for the process. It will also contain new control charts demonstrating the new processes for performance.

The online presence for an organization or product is very important. With the widespread adoption of the internet over the last couple of decades, more consumers have begun to rely on internet presence and related consumer reviews before a product or service is decided upon. Solis (2015) explains the importance of the Zero Moment of Truth, which is a process in which the consumer makes their final decision on consumption of a good or service. Solis (2015) connects the Zero Moment of Truth to what he deems the Ultimate Moment of Truth, the decision to post a review about the service or product. The negative or positive online presence and reviews of an organization can make or break their success. Therefore, it is vital for any organization

The company needs to engage its current customers or potential customers more by giving them the ideal opportunity to interact amongst themselves and with the restaurant’s social media activity managers. Shen (2018) indicates that the more the company remains in the discussion topics on online platforms the more chances the company will have to make more sales. Black Seeds Bagels has the potency to rip huge benefits from the application of this strategy because its brand is associated with the young population that is predominant in the company’s location. Reviews about the company’s dishes on websites like Yelp have the potency to encourage other new clients to try out their best meals. Shen (2018) believes that it is important for the company’s representatives to be responsive to any queries that will be made by online customers. This will demonstrate that the firm is accountable and create a positive image that is influential in triggering a positive purchase

The chart for the new process has been given. The process map shows how meeting rooms are allocated to guests. At the inception the customer asks for meeting room availability. The desk asks the guest about the capacity of the meeting room he requires and the timing when the meeting room is required. If the capacity of the meeting room matches with the meeting room at Escargo and the timing of the customer is such that the meeting room is available the guest request is accepted and the meeting room is booked for the time requested by the guest. At the time when the customer has booked the room, hotel staff will escort the guest to the meeting room and show him the facility. If the guest has any equipment to be used in the meeting room, the bell will carry the equipment to the meeting room. The details of meeting room booking are entered into the customer account and charges are made to her account. The transaction is closed when the guest leaves the meeting room. The offering of meeting room at Escargo will improve its value because guests can now conduct meetings at the hotel. This will enable the guests to conduct more business at Escargo. Escargo will have to make capital expenditure on building or refurbishing a room and converting it into a meeting room. The desk staff, hotel staff, and bell staff have spent time whenever a client asks for a meeting room. Further the cleaning staff will

Of the total travel market only 1% was generated from the online travel market, and consumers still depended on customer call centers to confirm payment status. To counteract the risks it is important that Lucky Air create an effective business-consumer-business model that will do the obvious and draw consumers to their site and make an online purchase of airfare. To draw in consumers Lucky Air will need to focus on Web 2.0, which is the unique feature or features of e-commerce and the Internet coming together as applications and social media technologies. Web 2.0 will allow for a better online experience with inter-human connections, consumer interacted blogs and the staff to constantly monitor the site to provide consumer feedback. Web 2.0 is crucial to providing customer relationship management. Promoting reviews from consumers in regards to destinations and airline experience are important so the consumer can feel they are important enough to expose the truth from other consumers even negative remarks. But the single most important part of focusing on e-commerce is the ability to provide a online experience and advanced technology that enables customer self-service without the need for multiple customer call centers. Customers should be able to pay for fares, cancel fares, use a safe payment method that can verify a credit card, check on the status of flights and use rewards programs

Airbnb’s success can be predominately correlated with the rise in social media and technological advancements which has reshaped the nature of marketing communications (Berthon, Pitt & Campbell, 2008). This is due to the fact that consumers’ profiles become part of the augmented product offering; buyers and sellers refer to social media content as a valuable source of information and reliability regarding the opposite party.

If however, the information does not correspond with these needs, it is logical to be rejected. The importance of relevance is also in line with the findings of Cheung, Lee, & Rabjohn (2008). Secondly, an explanation for the insignificance of the timeliness factor could be found in the measurement construct. Only one item was used to test this factor which might explain the non-significance of this variable. This is also explained further in the limitations and further research section. Another possible explanation for the not significant relationship between timeliness and purchase intention might be found in the context of the study. In the online environment, topics related to hotels may not be as time sensitive as fashion topics, for example. Reviews from the past could even be perceived as valuable, because they can help customers to track down the reputation of a certain hotel. Thirdly, accuracy was also found insignificant and an explanation could be that it is a rather subjective term. A certain message could be perceived as accurate for some and imprecise for others. Moreover, the participants of the experiment could not know if the information in the reviews was definitely true or definitely false. Furthermore, for people that are looking for additional information in order to make the right choice, it might be difficult to decide whether or not the buzz is accurate, correct or reliable. This is because most of

Our motel will use the telephone sales and internet sales. Now desktop and laptop Internet browsing is still king of the web, but soon, mobile browsing will trump it. Until then, it is still critical to craft a branded, unique web presence for your property. You need a modern, up-to-date website built with forward-looking technology that won’t be outdated in ten years. Full details on exactly what should be included in your website are found in our article on hotel website design, but in short you must have high-resolution, professionally produced photos of your property, detailed room descriptions including all of your unique amenities, a thorough collection of local points of interest, complete with photography, an interactive map and quick driving directions, and finally, an online booking engine. These are critical tools about how to market a hotel. Request a demo of our hotel marketing software to learn more about